Botta Packaging Italy expands sustainability services

Carbon Compensation as a service for packaging

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Botta Packaging
Botta Packaging of Italy is now offering carbon offsetting as a service to its customers

Botta Packaging, Italy, a corrugated box supplier is taking its sustainability services one step further. In addition to offering top quality sustainable packaging options it is now going to ensure its customers can truly minimize their environmental impact by offering carbon-offsetting as a service.

Botta is known for helping its customers achieve their sustainability goals by providing innovative sustainable packaging solutions. Despite this, Botta recognised there was more it could do. The challenge was that most of its packaging was already low impact. Corrugated cardboard boxes and paper-based packaging come from sustainable sources. They can be recycled numerous times and even be made using recycled liners, making them a valuable part of the circular economy. So where else could Botta help customers make impact reductions?

Customers will always look to reduce the impact of their packaging first. But there are impacts that by their nature cannot be removed completely, including production and transport emissions. It is these emissions that Botta is offering to offset as a service to customers. This service will include reports that can tie in with their customers’ existing environmental reporting systems.

As packaging is so often the first thing a customer sees of a business, customers can have their climate neutral packaging certification printed on the packaging, alongside a QR code that links through to the certified project the company is contributing to. This way customers’ commitments can be easily communicated.

“We know that for our customers, reducing their impact is not only the right thing to do for the planet, but also the right thing for their business. Helping them to remain ahead of the game when it comes being sustainable at every stage of their value chain. It is a very real threat these days to lose out to a competitor who can offer more sustainable solutions and alternatives. We want to help protect our customers and their reputations by offering them every option possible to achieve their sustainability goals and remain competitive,” states Lara Botta, VP Botta Packaging, Italy.

A family-owned Italian company, Botta has been in the corrugated cardboard packaging business for over 70 years. The company has a leading and competitive expertise in eco-friendly packaging. It collaborates and cooperates with universities, companies and start-ups to address innovation in the packaging industry, believing firmly in an open Innovation approach. Its strategy is focused on challenging and pursuing the most avant-garde packaging innovations that can be developed and enhanced to respond to the packaging sector’s needs – the company’s central focus.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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