The packaging of Nutraxin, a nutritional supplement for horses from Boehringer Ingelheim, is equipped with augmented reality and features interactive functions. The product packaged in the Constantia Interactive packaging solution is currently available in Germany and the Netherlands.
Developed by Constantia Flexibles and technology partner Wikitude, the packaging solution enhances the product’s packaging with augmented reality features. It offers access to a mobile application available for Android and iOS. The app enables an immersive product experience, with functionalities such as digital product leaflet, counterfeit detection, tele-medicine, connectivity to wearables, and much more. Everything is tailored to the needs of the customer and the end user. Depending on the solution, little or no additional printing is required, making it an easy-to-use and cost-efficient marketing and big data analytics tool.
The app is designed to store and analyze data, gives additional tips, and displays the ingredients in the product. “With Constantia Flexibles’ interactive packaging, we can offer our customers good service. The app helps our customers to access all the information and instruments they need to keep their horses in good health,” says Ulrike Voigt, global brand manager for Nutraxin at Boehringer Ingelheim.
Pierre-Henri Bruchon, executive vice president of the Pharma Division at Constantia Flexibles says, “This is a great new project with our long-term partner Boehringer Ingelheim. Constantia Interactive has added value, bringing Boehringer Ingelheim even closer to the end consumer and making Nutraxin a better product.”
A wonderful development, for horses as in this product but hopefully many products for humans in the pipeline. Great to see Constantia exploring the boundaries in sustainability and in active and interactive packaging too. We hope they are bringing these technologies to their Indian plants and offering them to the Indian consumer product companies.