Collaboration is most vital for tackling plastic pollution

Correcting perception problem

Pradeep Banerjee, executive director - Supply Chain, Hindustan Unilever
Pradeep Banerjee, executive director - Supply Chain, Hindustan Unilever

Hindustan Unilever, as part of the Unilever Group, is working with various partners to address the issue of sustainability and plastic waste, Pradeep Banerjee, executive director – Supply Chain, Hindustan Unilever said during the 7th Injection, Blow, Roto & PET Moulding International Summit 2019 that was held in Mumbai.
“The issue of plastic waste is everybody’s problem and we have to work as a value chain. All stakeholders need to take part in coming up with the solutions. Plastic really is not the problem; how we deal with it is,” he said.

Outlining Hindustan Unilever’s focus area for sustainability, Banerjee said that the main areas to address are water, health, livelihood, sustainable sourcing and reducing plastic waste. He informed the audience that Unilever has committed that by 2025, all of its packaging will be reusable or compositable. The FMCG major has also committed that by 2025, 25% of its plastic packaging will come from recycled plastic content. The company is working on eliminating problematic or unnecessary plastic packaging by working on light-weighting.

Venkatesh Kini, co-founder of Ubuntoo
Venkatesh Kini, co-founder of Ubuntoo

To drive circularity, industry stakeholders need to educate consumers about segregation. They also need to enable circularity by building collection infrastructure and national EPR framework. The recycling and recovery infrastructure also need to be expanded, he said.
Venkatesh Kini, co-founder of Ubuntoo also spoke about plastics and sustainability in the same session. Kini, who was with Coca-Cola India for close to two decades, started Ubuntoo to offer solutions to tackle plastic pollution.

He began by echoing Banerjee’s sentiment that plastics per se are not the problem. “Plastics are not evil. They are an amazing invention. Imagine if all the things that are now being packed in plastic were to be packed in say wood, metal or glass, the environmental impact would have been much worse because of the carbon footprint of these materials,” he said.

He further added that in this age of social media, plastics are facing a perception problem where images of oceans full of plastic or reports of animals choking of plastic waste creates a huge and immediate impact on consumers. “This is a problem of plastic pollution and not plastic. The industry needs to put the correct facts out there,” he argued.

Kini prescribed that collaboration is the name of the game where governments, industries, innovators, NGOs, influencers, investors, entrepreneurs and exporters should come together to find a solution. Citing the example of American type of industry, which was facing similar waste disposal problems, he said that the industry was able to create a circular economy because of coming together of all these entities.

“The plastic industry can learn from other industries and can find a solution. For example, in India the PET industry has been able to create a circular economy. I am sure with a little bit of effort similar success can be achieved for other forms of plastic waste,” he said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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