Flipkart Green, an eStore for sustainable products, launched

40 brands with 30,000 sustainable products will be available

Flipkart’s partnership with Canopy Planet, a not-for-profit environmental organization, for responsible sourcing of sustainable packaging and man-made cellulosic fibers, joining the Pack4Good and CanopyStyle initiatives

Online marketplace Flipkart on 6 January launched ‘Flipkart Green’, a dedicated virtual store for sustainable products to cater to customers looking to adopt a sustainable lifestyle. 

Flipkart Green’ aims to provide access to information and better availability of globally certified sustainable products to customers looking for sustainable brands and products. To begin with, a vast selection of fashion, beauty and makeup, grooming, healthcare, food, home, and lifestyle products are being made available from over 40 brands.

This will further expand to include products from many other categories, including healthcare, food, sports and fitness, toys, stationery, electronics, and appliances as well.

In recent years, there has been a sharp rise in customers who are rethinking the impact of their consumption on the health of the planet as well as their own health. With customers starting to adopt sustainable products such as bamboo toothbrushes, reusable grocery bags, reusable water bottles, and dishcloths to name a few, the ‘Flipkart Green’ Store will bring shoppers one step closer to having easy access to such sustainable products.

Amitesh Jha, senior vice-president of Category and Marketplace at Flipkart, said,At Flipkart, we view sustainability as a holistic approach that encompasses the environment, individuals, and society. Through the ‘Flipkart Green’ Sustainability Store, we aim to create a sustainable, equitable and more inclusive e-commerce ecosystem. We have consistently endeavored to integrate sustainability across business functions through initiatives ranging from electric mobility, green buildings, and renewable energy to plastic-free packaging. This initiative will continue to bring various mindful brands under one umbrella through a one-stop online destination, for customers. This also aligns with our goal to promote sustainably sourced products towards improving social, economic, and environmental well-being of the larger ecosystem.”

Flipkart Green’ will offer an immersive and engaging experience for truly sustainability-inclined shoppers with multiple product options. Given the increased knowledge of the advantages of sustainable products that customers now have, this one-stop destination will aptly help them navigate to eco-friendly choices.

Flipkart has taken several sustainability initiatives over the past two years. A few of these initiatives include Flipkart’s partnership with Canopy Planet, a not-for-profit environmental organization, for responsible sourcing of sustainable packaging and man-made cellulosic fibers, joining the Pack4Good and CanopyStyle initiatives.

Flipkart is part of the Climate Group’s global electric mobility initiative, EV100, and committing to 100% EVs in its logistics fleet by 2030.

It is the only eCommerce company in India to commit to net-zero targets by 2040, in alignment with the Government of India’s commitment to Net Zero by 2070.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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