Landa appoints Arik Gordon as new CEO

After 18 successful years at Orbotech

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Landa
Arik Gordon has been appointed as the CEO of Landa

Landa Digital Printing, today announced the appointment of Arik Gordon as chief executive officer. Landa, which was spun out of Landa Labs a decade ago, currently employs approximately 550 people, and has begun to penetrate the market with its innovative, game-changing Nanographic printing presses around the globe.

Gordon joins Landa after a successful and significant 18 years at Orbotech. In the past two years, he served as executive vice president of Strategy and Growth at Orbotech, and was responsible for defining and leading the company’s future technological growth strategy and its expansion into new markets. He held several executive management positions in the company’s operations in Asia Pacific, and upon returning to Israel in 2013, was appointed President of Orbotech’s PCB (Printed Circuit Board) division. Prior to joining Orbotech, Gordon worked for Scitex Europe for four years.

“During his years at Orbotech, I had the privilege of working closely with Arik. I value him as a leader with a broad technological background, who has demonstrated deep business understanding and strategic thinking in every position he has held. Arik has the professional and interpersonal capabilities needed to lead our highly skilled and dedicated team, as we realize our unique and significant business opportunities, and establish Landa Digital Printing as a leader in the world printing market,” said Asher Levy, active chairman of Landa.

“In 2019, the company installed its first Nanographic printing presses at customer sites around the world and received very positive reinforcement that our products are about to change the printing industry. In 2020, despite the global coronavirus pandemic, we expect to see additional installations worldwide, as demand for our products continues to be robust. We firmly believe that Arik is the right person to lead the company to global success,” added Levy.

Upon his appointment at Landa, Gordon said, “I am delighted and excited to join Landa. Landa has a special and rare combination of groundbreaking technology, revolutionary products, first-rate professionals, and, not least, the potential to lead the trillion-dollar printing industry. As the chief executive officer, I accept the mission of leading Landa’s talented team in Israel and worldwide to realize the significant opportunity ahead of us.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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