Mondi and Reckitt Benckiser partner to launch mono-material packaging portfolio

Reckitt Benckiser’s commitment towards sustainability

May 1, 2020

744

Leading global packaging and paper group Mondi has partnered with Reckitt Benckiser Group to launch a fully recyclable, mono-material flexible plastic packaging portfolio for the premium line of its Finish dishwasher tablets Quantum Ultimate. Reckitt Benckiser has used Mondi’s award-winning BarrierPack Recyclable, to make the packaging fully recyclable without sacrificing on the look, feel, and performance.

This product line had previously used a multilayer, PET/PE laminate pouch construction that was not recyclable. With Reckitt Benckiser’s commitment that 100% of its plastic packaging must be reusable or recyclable by 2025 that had to change, according to Mondi.

“Following Mondi’s customer-centric EcoSolutions approach, we worked closely with RB to find the best solution and make this product fully recyclable without sacrificing the high-end look, feel, and performance,” said Olivier Seux, global key account manager, Mondi Consumer Flexibles. “We asked questions about the entire process and tailored various aspects to meet the customer’s precise needs.”

“Given that this is a premium product line for Finish, it was vital that the resulting stand-up pouch was rigid enough with a smooth appearance while offering exact color matching and a quality feel. There could be no compromise in the barrier properties of the package, and it also needed to incorporate a recyclable zipper for ease of use in opening and closing the pouch.”

Krzysztof Krajewski, Reckitt Benckiser’s director for Packaging Sustainability – Hygiene, said, “We appreciate the work and effort Mondi put into this project. It was quite a journey with dozens of trials. Mondi had a great, hands-on approach and was very agile. We’re pleased that Mondi is an RB innovation partner and part of our company’s ‘PtI-Partners-to-innovate’ signature program established by our R&D. From the ideation to launch, we’re with our partners every step of the way.”

Reckitt Benckiser says it plans to roll out its new Finish packaging in Italy from May on, followed by Germany and the UK, with a global launch thereafter.

“Mondi is committed to producing packaging that is sustainable by design,” Seux noted. “We work together with our customers guided by our EcoSolutions approach, which helps us create packaging that protects the customer’s products and the future of our planet.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.