Sidel
PepsiCo partner Northern Bottling Company trusts Sidel to install its highest-speed complete PET line

With an increasing demand forecast for soft drinks in Pakistan in 2023, PepsiCo partner Northern Bottling Company is relying on Sidel to install a high-volume, high-speed carbonated soft drinks (CSD) line.

Sidel is applying its leading packaging solutions expertise to create the new complete line for Haidri Beverages Group’s subsidiary, Northern Bottling Company (NBC), in Peshawar. Northern Bottling Company is a market leader in beverages for Pakistan’s northern region and has been a successful PepsiCo franchise for over 25 years. 

Offering a capacity of over 45,000 bottles per hour, the line represents a new era of innovative technologies, high efficiency, and productivity in Pakistan’s beverage industry. The new line will help unlock further capacity for Northern Bottling Company, which itself has seen volume growth of 30% in the year 2021-2022. It will handle four bottle sizes and five recipes, producing PepsiCo beverages Pepsi, 7up, Mirinda, Pepsi Diet, and Sting energy drink, in 300ml, 345ml 500ml, and 1500ml formats.   

Serving a dynamic market

Sidel is enlarging its local expertise in Pakistan, a dynamic market, where PepsiCo and NBC are playing a significant role.

“Sidel’s absolute commitment to service, along with their unique ability to optimize layout within a high-speed line equipped with cutting-edge technologies has impressed us. These were the key reasons that we have entrusted Sidel with our new investment,” says Ali Navaiz, Group Chief Operating officer, Haidri Beverages Group.

“We are excited by this collaboration,” says Vedat Guler, Sales director Middle East, Sidel. “We’re dedicated to helping NBC achieve its commercial, sustainability, and efficiency goals by adding value with our innovative bottle design, and lower energy and resources solutions.” 

Sustainable production

Sidel’s complete line will help NBC save energy and resources. In fact, Sidel’s Combi is able to blow bottles using the lowest possible blowing pressure, and the air is recycled. It also offers water savings on bottle base cooling. The line is capable of running recycled PET (r-PET) bottles, and with Sidel’s patent StarLite bottle base, NBC and PepsiCo’s future sustainability goals will be met. The innovative StarLite bottle base optimizes the quantity of PET per bottle, contributing to sustainability both by reducing the use of material and lowering emissions during transport.

Reduced total cost

Sidel is confident of meeting NBC’s high-performance targets and expectations, knowing that its line engineering and technology, innovative solutions, resource efficiency, and packaging design improvements, together with its local service and aftersales support, will add value and reduce the Total Cost of Ownership (TCO).

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here