Uflex initiates Project Plastic Fix

Making space for plastics in the circular economy

460
Anantshree Chaturvedi of UFlex Unveils Project Plastic Fix

Amongst an exclusive gathering held at New York’s Core Club, Uflex, one of the largest polymer plastic companies in the world, launched its plans designed to make the company part of a solution to keep plastic in the economy and out of the environment.

Project Plastic Fix aims to clean up plastic waste and convert it into products that have an economic value, thereby creating a circular economy. Uflex will eradicate plastic waste in four distinct ways through a mix of various methodologies it already practices, such as recycling plastic waste into granules further used to make over 10,000 household and industrial products like road dividers, outdoor furniture, dustbins and more; reprocessing plastic waste into fuel through a process called pyrolysis that emits zero greenhouse emission; collecting and converting plastic bottle waste into green up to 100% PCR grade packaging film Asclepius; and converting plastic waste into 100% biodegradable biomass.

It is the only project in the world that shall have the technology to make plastic recyclable as well as biodegradable. “We’re trying to achieve a world where you don’t see plastic where it isn’t supposed to be. As a plastics manufacturer, we’re trying to achieve that goal,” says Anantshree Chaturvedi, vice chairman, and chief executive officer, Flex Films International. “We believe that plastic is a problem that can be solved – it’s a global catastrophic risk that we can put behind us, but we have to engineer ourselves out of the problem. Although it’s a challenge, there are avenues, but technology alone isn’t enough. It will take a combination of technology, plastic, and people to solve this problem. Corporate choices and citizen behavior are part of the solution.”

The uniqueness of this project is that waste collection will be done by individuals directly engaged by Uflex, thus eliminating the “middleman” that typically would see the largest benefit from these transactions. Importantly, Project Plastic Fix contributes to poverty alleviation as the person responsible for collecting and depositing the waste, receives the maximum return. To this, Chaturvedi adds, “Waste collection is more about economic value. When we think of waste management as an unimportant thing, it becomes a burden on all those who have to deal with it.”

The initiative is being piloted in India, Poland, and Mexico, to begin with. Uflex will be looking at additional locations along the U.S. East Coast and in the United Kingdom later.

“I believe that while plastic cannot be removed from everyday living, it can be used responsibly. We can have a solution to use the plastic that the world has already manufactured and ensure that it gets recycled and reused in the economy, in a variety of ways, without affecting the ecology. Project Plastic Fix advocates the message that the problem of plastic is fixable, achievable and there will come a time when we will look back and not believe that this problem ever existed.”

Emphasizing that human behavior that adds to plastic waste menace, Chaturvedi concludes, “A change in the way the consumer thinks and behaves will make a lot of difference. With Project Plastic Fix, the only requirement from the consumer will be of waste sorting, while the rest can still be addressed with UFlex’ four different approaches. Just by making a little effort of segregating our waste before disposing of it, makes it a lot simpler for companies like ours to make sure all the plastic waste falls into the right place. But these changes by consumers need to be made today.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here