In recent years, growing awareness around the extent and dangers of plastic pollution has paved the way for greater policy intervention. As Euronews reported last year, more than 100 countries have already either fully or partially banned single-use plastic bags. At the same time, many are also banning other types of disposable items, such as cutlery and drinks mixing sticks.
Given that packaging accounts for almost 40% of the total weight of plastic waste generated worldwide, its reduction and recycling is a priority in the fight against plastic pollution. In a 2022 Ipsos survey of more than 23,000 respondents, 70% of people surveyed in 34 countries around the world agreed that there should be international standards banning single-use plastics.
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
