Windmöller & Hölscher live demos at K 2022

Concurrent Expo at nearby Lengerich

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W&H at K 2019 | Windmöller & Hölscher
The W&H stand at K 2019 showing Ruby automation on the blown film line was always busy Photo W&H

Windmöller & Hölscher will exhibit at the K 2022 in Düsseldorf, Germany from 19 to 26 October, with the slogan ‘Get in the Loop.’ “New challenges to create a circular economy, new opportunities through digitalization, and the constant pressure to make production more efficient – the flexible packaging industry in 2022 is changing like never before. The W&H slogan at K 2022, ‘Get in the Loop’ and the infinity symbol illustrate the way these three topics influence each other and contribute to the success of sustainability. At the K, we will demonstrate technologies and show examples that can give our customers a competitive edge in this time of rapid change,” says Dr. Sascha Witt, W&H’s chief Sales officer.

At K 2019, W&H focused predominantly on the feasibility of producing recyclable packaging solutions. In 2022, it will focus on how to manufacture these new products with maximum efficiency. “At the K 2022, once again we will present innovative solutions and show examples of specific end products. Our focus will be on particularly demanding applications, such as barrier films or packaging with an increased percentage of PIR/PCR,” says Dr. Falco Paepenmüller, chief Technology officer.

Automation and digital systems for improving efficiency, such as the Ruby IoT system, will also be a central theme for W&H in 2022. At K 2019, we showed live demonstrations of the Turbostart system for automated stops and start ups on blown film lines. This year, it’s going a step further by showing how automated machines can help operators boost productivity; live demonstrations will be run on the Varex II blown film line at the W&H stand A57 in Hall 17.

Visitors will be able to see the advancements for themselves, explains the CTO. For further and more detailed machine demonstrations, W&H will be inviting visitors to the four-day Expo at its headquarters in Lengerich, which is about a 70 minute bus ride away. More than ten machines covering extrusion, printing, and converting will be running live demonstrations several times a day.

Anyone interested can register at the W&H booth at K. K 2022 is of special significance for W&H, a family-owned company with worldwide operations – “After two digital W&H events, K 2022 will be the first major trade show to be held in person again. W&H will be represented by consultants from all over the world. We look forward to the personal discussions and face-to-face exchanges that are the basis of the trusting relationship we have with our customers and partners,” says CEO Peter Steinbeck.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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