X-Rite, Pantone & Sun Chemical release Eco-Kraft Corrugated Packaging Library for PantoneLive

Producing color on recycled corrugated board

X-Rite, Pantone and Sun Chemical release new Eco-Kraft Corrugated Packaging Library for PantoneLive. Photo X-Rite

X-Rite Incorporated, Pantone LLC, and Sun Chemical recently announced a new Eco-Kraft corrugated board dependent color library for PantoneLive, a cloud-based digital color standard ecosystem. The new library enables converters to set achievable expectations to produce Pantone color standards on corrugated board made from recycled materials.

Now available as part of the PantoneLive Production – Print and Packaging subscription, the Eco-Kraft library was built using a brown Kraft substrate with a substantially higher recycled content than in the previous libraries. The result is a base substrate color that is more chromatic. This new library captures the closest achievable match to the core Pantone Matching System colors that can be produced on Eco-Kraft substrate using water-based inks and flexographic printing.

“Consumers consider sustainability when making purchasing decisions and companies are responding by incorporating more recycled materials in their packaging,” said Chris Brooks, president, X-Rite. “With the addition of the Eco-Kraft library in PantoneLive, brands and their packaging suppliers can now see how a Pantone color will reproduce on recycled Eco-Kraft board and get recommendations on setting achievable and realistic color targets for this sustainable packaging substrate.”

“The market trend towards more sustainable substrates and inks opened a space for the creation of a new PantoneLive dependent library for the water-based market,” said Nicolas Betin, Global Sustainability business leader, Sun Chemical.

“We are glad to support X-Rite and Pantone in creating this new water-based library and we are ready at the local level with color management tools and processes to support customers matching these new color targets,” added Patrice Aurenty, Global business leader for Color Management, Sun Chemical.

With over 84,000 Pantone color choices for the top packaging and printing applications, PantoneLive enables brand owners, designers, and printers to feel confident in selecting color standards that are achievable in production, resulting in improved speed to market and reduced press approvals, waste and rework.

PantoneLive is part of X-Rite’s digital color workflow and integrates with InkFormulation Software, ColorCert Suite, and X-Rite spectrophotometers such as the new eXact 2. With streamlined color communication, faster ink formulation, and improved quality control, brands, and printers can drive efficiencies and improve sustainability efforts.

For more information on PantoneLive, visit https://www.xrite.com/pantonelive-production

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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