X-rite
X-Rite, Pantone and Sun Chemical release new Eco-Kraft Corrugated Packaging Library for PantoneLive. Photo X-Rite

X-Rite Incorporated, Pantone LLC, and Sun Chemical recently announced a new Eco-Kraft corrugated board dependent color library for PantoneLive, a cloud-based digital color standard ecosystem. The new library enables converters to set achievable expectations to produce Pantone color standards on corrugated board made from recycled materials.

Now available as part of the PantoneLive Production – Print and Packaging subscription, the Eco-Kraft library was built using a brown Kraft substrate with a substantially higher recycled content than in the previous libraries. The result is a base substrate color that is more chromatic. This new library captures the closest achievable match to the core Pantone Matching System colors that can be produced on Eco-Kraft substrate using water-based inks and flexographic printing.

“Consumers consider sustainability when making purchasing decisions and companies are responding by incorporating more recycled materials in their packaging,” said Chris Brooks, president, X-Rite. “With the addition of the Eco-Kraft library in PantoneLive, brands and their packaging suppliers can now see how a Pantone color will reproduce on recycled Eco-Kraft board and get recommendations on setting achievable and realistic color targets for this sustainable packaging substrate.”

“The market trend towards more sustainable substrates and inks opened a space for the creation of a new PantoneLive dependent library for the water-based market,” said Nicolas Betin, Global Sustainability business leader, Sun Chemical.

“We are glad to support X-Rite and Pantone in creating this new water-based library and we are ready at the local level with color management tools and processes to support customers matching these new color targets,” added Patrice Aurenty, Global business leader for Color Management, Sun Chemical.

With over 84,000 Pantone color choices for the top packaging and printing applications, PantoneLive enables brand owners, designers, and printers to feel confident in selecting color standards that are achievable in production, resulting in improved speed to market and reduced press approvals, waste and rework.

PantoneLive is part of X-Rite’s digital color workflow and integrates with InkFormulation Software, ColorCert Suite, and X-Rite spectrophotometers such as the new eXact 2. With streamlined color communication, faster ink formulation, and improved quality control, brands, and printers can drive efficiencies and improve sustainability efforts.

For more information on PantoneLive, visit https://www.xrite.com/pantonelive-production

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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