Devi Graphics purchases Kodak Flexcel NX Mid System

Chandigarh trade offset plate supplier adds quality flexo plate capability

Devi Graphics Miraclon Flexcel NX Mid|Kodak
Tilak Raj Satija with his daughters Kaveri and Janvi at Devi Graphics with their Kodak Flexcel NX Mid imager Photo Miraclon

Devi Graphics, located in Chandigarh, India, has added flexo to its offset prepress trade offerings with the recent investment in a Flexcel NX System from Miraclon. Installed and supported through the distributor Monotech, the system was chosen for its robustness and consistency of imaging, as well as the reproduction quality it offers throughout the press run.

The company, established in 2005 by Tilak Raj, and with day-to-day operations now managed by his daughters, Janvi and Kaveri Satija, is conveniently located in a tri-city area that is better known as the ‘Press Site’ for its wealth of local print and packaging businesses – from brands to prepress to consumables and production. Says Kaveri Satija, “Over the past few years we have steadily seen more and more printers invest in flexo presses, while brands are increasingly shifting their offset work to flexo. There was a growing requirement for narrow- and mid-web flexo plates to be provided locally, so it made strategic sense to expand our offering.”

According to the press release, the decision for Devi Graphics to invest in a Flexcel NX System was based on a thorough ROI investigation, which included reviewing the on-press efficiency, precision and quality that they would be able to offer their customers. “We’ve built a solid, trusting relationship with Monotech over the years, so when they suggested we look at the Flexcel NX technology, we immediately organized a demo,” continues Janvi Satija. “We were quickly convinced that the Flexcel NX Mid System was the best option for us – it’s a proven technology with a system that offers excellent robustness, productivity and imaging consistency. Furthermore, its advanced plate surface patterning options give us a distinct technological advantage that addresses the efficiency, precision and quality requirements of our customers.”

The Satija sisters are excited about this next chapter for Devi Graphics. “With the Flexcel NX System, we are well-positioned to support our customers as they take on more narrow-web and mid-web flexo jobs, which is already proving to offer an edge over offset for short, medium and long runs,” concludes Kaveri Satija. “And, as so many of them already know and value the efficiency and quality benefits that Flexcel NX plates bring to the press room, it makes our job just that much easier.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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