Asahi Photoproducts enters into distribution partnership with Matse Matbaa Makine

Matset’s strong market position enables a high level of direct service to Turkish printer

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Asahi
Matset is operating from their headquarters in Istanbul
Asahi Photoproducts, a pioneer in flexographic photopolymer plate development, today reported that Matset, an innovative pioneer serving the Turkish packaging and printing industry, is now an authorized distributor of Asahi products in that country.

“We are pleased to be entering into this important relationship for the benefit of the Turkish printing industry,” said Doğu Pabuççuoğlu, general manager of Matset Matbaa Makine ve Malzemeleri San. A.Ş. “We were particularly attracted by the high quality of Asahi’s water-based flexographic plates and CleanPrint strategy.

As our customers become more familiar with the benefits of CleanPrint, we expect to be able to significantly increase Asahi’s market share in the Turkish market. These benefits include improved Overall Equipment Effectiveness with Asahi plates and processors, important to enable the Turkish market to hold a competitive global position.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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