Water industry’s first wood-based clear plastic label material

Wood-based polypropylene plastic label material

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Vellamo, Finland’s award-winning natural mineral water for a truly innovative sustainable label

UPM Raflatac is partnering with Vellamo, Finland’s award-winning natural mineral water for a truly innovative sustainable label. Vellamo’s bottles feature UPM Raflatac Forest Film PP, the world’s first and only wood-based polypropylene plastic label material. This transparent label material is constructed from UPM BioVerno naphtha, a 100 percent wood-based solution made from tall oil, a residue of pulp production, originating from sustainably managed forests.

“This is an ideal collaboration to showcase how labels matter when it comes to sustainable packaging,” says Timo Kekki, vice president, Films Business, UPM Raflatac. “Our innovative labeling material answers brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones. The collaboration with Vellamo is an excellent example of how we are labeling a smarter future beyond fossils together with our partners.”

Forest Film PP offers companies like Vellamo an efficient and impactful way to reach beyond their sustainability goals without compromising on product performance. It is made from 100 percent renewable wood-based raw materials in an ISCC certified value chain and has identical quality and performance as conventional fossil-based films.

“Vellamo is one of Mother Nature’s perfect creations and we’re excited to share how we’ve taken great measures to ensure our unique taste, purity, and sustainability for the health of our customers and planet by achieving a neutral carbon footprint across production, packaging, and logistics,” says Petteri Ahonen, chief executive officer, Ice Age Water.

Vellamo adheres to strict natural mineral water standards to maintain its official seal of approval and high-quality status of being naturally pure, unique in taste, bottled at the source and contains no environmental pollution or added minerals or sweeteners. The high-quality, sustainable label is an integral part of the Vellamo water brand and supports Vellamo’s CO2ZERO Sustainability Program which aims to reduce CO2 emissions during the product’s lifecycle to zero.

The label also features UPM Raflatac’s RafMore, an innovative smart label solution that allows consumers to scan the label unique to every Vellamo bottle and access real-time product lifecycles and carbon footprint data. UPM Raflatac recently expanded its Forest Film product range with the industry’s first wood-based polyethylene label film for home and personal care labeling applications.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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