BillerudKorsnäs launches Pure Performance

A White Top Kraftliner that combines high strength & excellent printability

93
BillerudKorsnäs
Pure Performance is one of the first products from the world´s most modern board machine KM7 at BillerudKorsnäs

BillerudKorsnäs launches Pure Performance, a White Top Kraftliner that combines high strength, excellent profitability, and purity in one material. Pure Performance is a unique paper product that offers packaging material reduction thanks to its 3-ply construction.

Pure Performance is one of the first products from the modern board machine KM7 at BillerudKorsnäs and has received great appreciation among customers within the corrugating industry. Pure Performance offers extraordinary strength thanks to a 3-ply construction with optimized fiber properties:

The top ply contains well distributed short white fibers optimized for excellent printability;

The bottom ply has unbleached long fibers for highest strength;

The middle ply is used to create bulk in order to maximize stiffness and minimize washboarding.

“The 3-ply construction of Pure Performance enables great opportunities to optimize liner strength and to go down one grammage step compared to traditional White top Kraftliner grades on the market. The combination of this superior strength and qualitative printability makes Pure Performance a unique product that offers true sustainability savings and packaging material reduction”, says Rolf Gustafsson, Business Segment director Containerboard at BillerudKorsnäs.

Pure Performance is a strong addition to the BillerudKorsnäs family of Pure Liners. All our liners are produced from 100% primary fibers, sourced from responsible forestry. Primary fibers are extraordinarily strong which allows the customers to use a lower grammage. 100% primary fibers also enable Pure Performance to meet the toughest food contact standards and therefore this product complies with the demanding product- and food safety regulations.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here