All4Labels launches inspirational global showcase for wine and spirits

A set of unique labels will display the precious essence of wine and spirits

122
All4Labels has launched a campaign to develop the wine and spirits sector sustainably
All4Labels has launched a campaign to develop the wine and spirits sector sustainably

All4Labels Global Packaging Group has announced the launch of its new global business strategy to sustainably develop the wine and spirits sector starting with a dedicated marketing campaign, which is designed to shape consumers’ experience through unique, precious, and sustainable labels and packaging. This will take form in an inspiration project of a global itinerant showcase called ‘Motherland,’ which will display the unique essence of each product and its local heritage through eye-catching design.

In the coming months, All4Labels will be producing eight special label concepts on bottles of wine and spirits from Argentina, France, Italy, South Africa, Mexico, Russia, China, and Germany. These countries represent the locations of the group’s bluechip sites specialized in the wine and spirits segment, and each will feature a product that is typical of the local market.

Created together with its newly launched packaging design division, All4Graphics, each label will seek to embody the natural beauty and traditions of the region of origin while implicitly demonstrating All4Labels’ technical and innovational capabilities. The labeled bottles will be unveiled at dedicated local events starting with a kick-off in Cape Town, South Africa, on 9 February 2022.

All4Labels’ new label design will grow its presence in the developing market

The showcase is an opportunity to address the importance of building an open environment with meaningful relationships throughout the entire value chain, and the company is working closely with a group of leading partner companies to share this ethos. Motherland will also highlight the value of All4Labels Smart + Secure, which would embed smart features such as brand security with QR fingerprint, gamification, and traceability to support the customer experience through analytics.

“We are embarking on this campaign to highlight our presence as a main player in the wine and spirits market and to show our high premium solutions,” said the chief executive officer of All4Labels, Adrian Tippenhauer

“Motherland will demonstrate in very real terms how All4Labels is pioneering innovation with bold creativity, high quality and sustainable packaging solutions for local and global wine and spirits brands.”

The goal of the company is to enlarge its presence in this developing market. Guido Iannone, the company’s central statistics office, said, “Wine and spirits have been a core focus for the All4Labels sales strategy for a long time, and we have developed an extremely high level of technical expertise in label production with exceptional finishes and embellishments for premium brands. We are now using this expertise to drive new growth opportunities for us, for our partners, and our customers.”

All4Labels is committed to producing labels and packaging most efficiently and responsibly. Massimiliano Martino, the company’s chief technology officer, said, “Motherland was produced using innovative materials and technologies to reduce the carbon footprint by 80% compared to the conventional way of producing premium labels. We have developed and deployed an embellishment process that avoids waste while ensuring an exclusive tactile and visual effect.”

“Conscious of the new digital era where metaverse is evolving into a new reality, we will explore how a virtual world can impact people’s behaviors. With some real applications, All4Labels can link bottles to an NFT marketplace to show how advanced avatars could revolutionize virtual engagement,” added Paola Iannone, vice president of Marketing and Communication at the company.

 

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here