Avery Dennison’s commitment to sustainability with ThinkThin ‘thinner’ labeling solutions

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ThinkThin Film

Avery Dennison helps customers on their sustainability goals with a wider range of next generation thin labels and a clear methodology for them to better understand the environmental consequences of labeling and packaging solutions.

“Converters and brand owners in South Asia Pacific and Sub Sahara Africa are continuously seeking more sustainable solutions to achieve their goals and are looking to their value chain partners for support,” said Marcel Cote, strategic marketing director, and sustainability leader for labels and graphic materials in South Asia Pacific and Sub Sahara Africa, Avery Dennison.

“As their partner of choice in this region, we are responding to their needs with a broader range of innovative thin label materials that will help to improve operational efficiencies, reduce costs and reduce waste. We are also introducing a LCA (Life Cycle Assessment) analysis, which quantifies the positive environmental impact of each of our ThinkThin materials, to enable our customers and end users to make more informed decisions.”

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Avery Dennison Greenprint, a product life cycle assessment (LCA) methodology to help converters and brand owners understand the environmental consequences of their labeling and packaging decisions.

ThinkThin product portfolio
The new Avery Dennison’s ThinkThin product portfolio includes ThinkThin Paper, ThinkThin Film and ThinkThin Thermal. These products are designed to address industry environmental concerns and sustainability requirements by reducing waste (liner and matrix waste), while reducing cost through improved efficiencies. These thinner and lighter materials enable more labels per roll, less production downtime, less storage and transportation.
These labels can be used in a wide variety of applications ranging including food and beverage, pharmaceutical, health and personal care, industrial, freight and logistics applications.

Avery Dennison Greenprint
The newly created Avery Dennison™ Greenprint is a product life cycle assessment (LCA) methodology quantifies the impact of labeling and packaging materials. Greenprint information is stated in marketing and technical information sheets of ThinkThin Paper, ThinkThin Film and ThinkThin Thermal.

At a glance, Avery Dennison’s customers can assess these new products against their standard Avery Dennison labeling materials according to environmental factors consumed for fossil materials, bio-based materials, water, energy, gas emissions and solid waste generated.

Greenprint will help converters and brand owners make better and more meaningful decisions by empowering them with knowledge of the environmental consequences of their labeling and packaging decisions.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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