Avery Dennison helps customers on their sustainability goals with a wider range of next generation thin labels and a clear methodology for them to better understand the environmental consequences of labeling and packaging solutions.
“Converters and brand owners in South Asia Pacific and Sub Sahara Africa are continuously seeking more sustainable solutions to achieve their goals and are looking to their value chain partners for support,” said Marcel Cote, strategic marketing director, and sustainability leader for labels and graphic materials in South Asia Pacific and Sub Sahara Africa, Avery Dennison.
“As their partner of choice in this region, we are responding to their needs with a broader range of innovative thin label materials that will help to improve operational efficiencies, reduce costs and reduce waste. We are also introducing a LCA (Life Cycle Assessment) analysis, which quantifies the positive environmental impact of each of our ThinkThin materials, to enable our customers and end users to make more informed decisions.”
Avery Dennison Greenprint, a product life cycle assessment (LCA) methodology to help converters and brand owners understand the environmental consequences of their labeling and packaging decisions.
ThinkThin product portfolio
The new Avery Dennison’s ThinkThin product portfolio includes ThinkThin Paper, ThinkThin Film and ThinkThin Thermal. These products are designed to address industry environmental concerns and sustainability requirements by reducing waste (liner and matrix waste), while reducing cost through improved efficiencies. These thinner and lighter materials enable more labels per roll, less production downtime, less storage and transportation.
These labels can be used in a wide variety of applications ranging including food and beverage, pharmaceutical, health and personal care, industrial, freight and logistics applications.
Avery Dennison Greenprint
The newly created Avery Dennison™ Greenprint is a product life cycle assessment (LCA) methodology quantifies the impact of labeling and packaging materials. Greenprint information is stated in marketing and technical information sheets of ThinkThin Paper, ThinkThin Film and ThinkThin Thermal.
At a glance, Avery Dennison’s customers can assess these new products against their standard Avery Dennison labeling materials according to environmental factors consumed for fossil materials, bio-based materials, water, energy, gas emissions and solid waste generated.
Greenprint will help converters and brand owners make better and more meaningful decisions by empowering them with knowledge of the environmental consequences of their labeling and packaging decisions.