Avery Dennison’s commitment to sustainability with ThinkThin ‘thinner’ labeling solutions

ThinkThin Film

Avery Dennison helps customers on their sustainability goals with a wider range of next generation thin labels and a clear methodology for them to better understand the environmental consequences of labeling and packaging solutions.

“Converters and brand owners in South Asia Pacific and Sub Sahara Africa are continuously seeking more sustainable solutions to achieve their goals and are looking to their value chain partners for support,” said Marcel Cote, strategic marketing director, and sustainability leader for labels and graphic materials in South Asia Pacific and Sub Sahara Africa, Avery Dennison.

“As their partner of choice in this region, we are responding to their needs with a broader range of innovative thin label materials that will help to improve operational efficiencies, reduce costs and reduce waste. We are also introducing a LCA (Life Cycle Assessment) analysis, which quantifies the positive environmental impact of each of our ThinkThin materials, to enable our customers and end users to make more informed decisions.”

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Avery Dennison Greenprint, a product life cycle assessment (LCA) methodology to help converters and brand owners understand the environmental consequences of their labeling and packaging decisions.

ThinkThin product portfolio
The new Avery Dennison’s ThinkThin product portfolio includes ThinkThin Paper, ThinkThin Film and ThinkThin Thermal. These products are designed to address industry environmental concerns and sustainability requirements by reducing waste (liner and matrix waste), while reducing cost through improved efficiencies. These thinner and lighter materials enable more labels per roll, less production downtime, less storage and transportation.
These labels can be used in a wide variety of applications ranging including food and beverage, pharmaceutical, health and personal care, industrial, freight and logistics applications.

Avery Dennison Greenprint
The newly created Avery Dennison™ Greenprint is a product life cycle assessment (LCA) methodology quantifies the impact of labeling and packaging materials. Greenprint information is stated in marketing and technical information sheets of ThinkThin Paper, ThinkThin Film and ThinkThin Thermal.

At a glance, Avery Dennison’s customers can assess these new products against their standard Avery Dennison labeling materials according to environmental factors consumed for fossil materials, bio-based materials, water, energy, gas emissions and solid waste generated.

Greenprint will help converters and brand owners make better and more meaningful decisions by empowering them with knowledge of the environmental consequences of their labeling and packaging decisions.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

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