Bobst acquires majority stake inNuova Gidue

Reinforcing position in the converting industry

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Erik Bothorel, head of Bobst business unit webfed and member of the Group Executive Committee

India to consume 50% of additional packaged waterPackaged water consumption to overtake carbonates in 2015A new Canadean report predicts that packaged water will overtake global carbonates consumption, reaching over 233 billion litres in 2015, while carbonates are expected to grow at a slower pace to around 227 billion litres. Back in 2010 the global population consumed only 170 billion litres of packaged water, compared to 215 billion litres of carbonates. Fiona Baillie, analyst at Canadean, says, “The speed at which packaged water is growing is evident. Asia and West Europe already have packaged water consumption levels above those of carbonates and this year East Europe is set to join them.”

Global consumption of bottled water will overtake carbonates in 2015Canadean’s research also shows that it will be emerging countries that drive this trend in the future, while western countries with traditionally high packaged water consumption will be slipping down the growth rankings. Germany, Italy, France and Spain are forecast to see a compound annual growth rate (CAGR) of merely 1% between 2015 and 2020, compared to 21% in India, 12% in China and 8% in Brazil. However, the US is predicted to keep its second place ranking in terms of volume, as consumers continue to shift to packaged water consumption due to health concerns.
According to the report, China and India are predicted to account for around 50% of the world’s additional packaged water consumption in 2020, consuming a total of around 45 billion litres more than in 2015. “With nearly one-third of the world’s population residing in these countries the impact is significant. Packaged water is often necessary in areas susceptible to flooding or other natural occurrences, as these often lead to water contamination and the spread of diseases,” says Baillie.
Due to higher temperatures and poor piped water infrastructure, ‘on the go’ hydration is becoming a key part of daily life in Asia, with many consumers taking bottles of water with them on their everyday business and travels. “India has seen a strong growth in 100 cl bottles in rural markets, as locals perceive them as having good value for each serving and being easy to transport.” The expansion of retail in bus terminals and train stations is the key to India’s strong ‘on the go’ consumption. “It assimilates packaged water, namely 100 cl bottles, into the process of travelling and establishes it as the norm for all types of consumers,” adds Baillie.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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