Sandeep Kalra, managing director of Dashmesh Foils. Photo PSA

Based in Faridabad, Dashmesh Foils, a provider of wrap-around and shrink labels, recently expanded its production portfolio with the installation of a Nova A5 multi-substrate flexo press from Alliance Printech with 450 mm in width. Traditionally a gravure press user, the company provides PVC shrink labels and sleeves, BOPP wrap-around labels, foil lids, laminated pouches, self-adhesive labels, and stickers.

The company, which was established in the year 2000, has a strong grip on the dairy and beverage market, supplying packaging across India, Recently, it has ventured into the export market. Managing director Sandeep Kalra, who is involved in sales and marketing, says competition has grown heavily in the packaging industry.

The company owns two rotogravure printing lines, 8 and 9-color machines, and along with the installation of the flexo press, the company is looking forward to adding another gravure line. It has an in-house blown film extrusion setup from Foursome Industries, Nashik, and foil-cutting equipment from Packline, Ghaziabad.

Dashmesh Foils chose to expand with Alliance’s flexo technology in response to the growing demand for flexible packaging in shrink labels, wrap-around labels, and foil lids that he manufactures for the dairy industry, especially for curd and yogurt. The growth in demand suggests the FMCG market has picked up with the advent of summer.

Packaging manufacturers are growing globally. However, the rate at which packaging was imported into India has decreased. “The packaging industry is being considered the fifth pillar of the economy in India. Our country has seen a bigger spurt in the manufacturing of packaging compared to many other countries. So expansion through technology with production efficiency, with an emphasis on sustainability, is the only way forward.”

Customer centricity is at the core of Dashmesh Foils,” Kalra said. “We believe an organization survives when its clients are fully satisfied with its products and services. We work to offer our customers a wide range of printed, and non-printed shrink labels and packaging. We are looking forward to acquiring additional production space to properly accommodate customer requirements in flexo-based packaging.”

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The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

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