Digital captures the Indian label converters’ imagination

With even Indian label press manufacturers aware that digital label presses are the future, Labelexpo in Brussels helped several Indian converters consolidate their plans for acquiring digital label presses. While a couple of digital press deals were made around the show by Indian converters, others are making plans for buying digital presses that are now also available in a variety of configurations and price-points.  Labelexpo attendee Brighav Jain of Noida-based Monarch Labels believes the next steps, including hybrid digital presses, will require deep pockets. He says, “Margins are thin since the entry cost to the label industry is relatively low, and new entrants are often ready to work at any price. The challenge right now is how to deliver a variety of labels and value-addition options at a reasonable price. We have to learn and master efficiencies of every kind.” Anuj Bhargava of Kumar Labels, also in Noida, is clearer still after Labelexpo. “We will not buy any more flexo label presses,” he says, adding, “We are looking at acquiring a digital label press in…

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