Huhtamaki PPL leverages digital technology

Mumbai-headquartered Huhtamaki Paper Products Limited (HPPL), the Indian subsidiary of Finnish packaging major Huhtamaki Oyj, has had a very successful experience with digital printing technology due to which it has been able to execute numerous high-quality campaigns since it commissioned India’s first HP Indigo 20000 press more than a year ago, Meenakshi Sapru, head – Sales, Digital Printing at HPPL said during the IFCA conference held in Mumbai late-October. The highlight for the company was Coca-Cola’s ‘Share a Coke’ campaign that HPPL executed after commissioning the press in April last year. In keeping with the campaign’s principal idea ‘Har Rishta Bola, Mere Naam Ki Coca-Cola,’ HPPL printed labels for Coke cans and bottles with special relationships printed on them, including Bae, Bro, Dude, BFF, Dad, Mom, Daughter, etc. Each of these relationships came with a descriptor. According to Sapru, the entire ‘Share a Coke’ campaign took six months from ideation to execution and HPPL printed and supplied 130 million labels with 2,436 designs. The scale of the project was such that Coke ran the campaign…

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