Michelman – a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing and packaging and industrial manufacturing markets will showcase its DigiGuard 901 at the 2019 HP Indigo Global VIP Event. DigiGuard 901 is a product for labels solution, enabling enhanced water, chemical and thermal durability. It is a post-print UV OPV additive (DigiGuard 901 Varnish strengthener) solution used in combination with Michelman’s in-line primers.

The HP Indigo Global VIP Event will be held in Israel from 11-14 February, 2019. The event will offer print service providers a unique opportunity to discover the latest solutions from HP and solution partners.

DigiGuard 901 can be applied post-print by mixing with off-the-shelf UV overprint varnishes and allows label converters to achieve a higher level of durability enabling HP Indigo labels and packaging customers operating any HP Indigo labels and packaging press, to expand markets into applications requiring the most stringent industry specifications, mainly for the home and personal care segment. Several label converters have already adopted this solution enabling them to develop new applications.

Michelman is a well-known innovator in the development of barrier and functional coatings, as well as digital printing-press primers that are used in the production of consumer and industrial packaging, paper products, labels, and commercially printed materials. Michelman serves its customers with production facilities in North America, Europe and Asia, product development and technical service centers in several major global markets, and a worldwide team of highly trained business development personnel.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

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