Michelman’s suite of products for HP Indigo presses

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Michelman showed its DigiPrime and DigiGuard primers at Labelexpo. Both the primers are designed in close collaboration with HP Indigo for demanding label applications that could not be produced digitally before. Introduced under the HP Indigo Pack Ready for Labels program at the show and to be made available in first quarter of 2018, the main product  is DigiPrime 022, an innovative water-based primer formulated specifically for use in line with the HP Indigo 6000 digital press series.

Michelman also launched its DigiGuard 222, a new UV curable overprint varnish (OPV), in matte and glossy versions. Used in conjunction with DigiPrime 022, the combination results in labels with.

For press owners who want to continue using their current UV curable OPVs that have been validated by HP, a new additive, the DigiGuard 901 OPV, was showcased. The new additive strengthener will enable current OPVs to reach the required performance levels, when used in conjunction with DigiPrime 022.

With the new Michelman primer, varnish and additive products, HP Indigo press owners will be able to better address market segments such as personal care, household chemicals and other demanding applications. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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