Omet India takes off!

Global press manufacturer invests in India

Harveer Sahni, Marco Calcagni, Pawandeep Sahni, Andrea Calcagni and Kanwardeep Sahni at the celebratory evening in New Delhi. Photo PSA
Harveer Sahni, Marco Calcagni, Pawandeep Sahni, Andrea Calcagni and Kanwardeep Sahni at the celebratory evening in New Delhi. Photo PSA

On 28 November 2019, Omet celebrated the launch of Omet India at an evening event in New Delhi. Omet’s Sales Director Marco Calcagni and Andrea Calcagni, the company’s International Strategy and Business Development Manager were present at the event. Andrea Calcagni is positioned in India for the next six months. The event was also attended by Harveer Sahni, the Chairman of Welldon Celloplast, which has been Omet’s distribution and sales partner in India for many years, and Pawandeep Sahni who will also lead the Omet India team as its managing director.

Harveer Sahni spoke as the elder who has built the relationship with Omet – now extended to the next generation on both sides. Marco Calcagni recalled Omet’s history and the deputation of his son to the new setup in India with pride, reinforcing the elder Sahni’s words, “The Omet brand in India has been nurtured with care, and we now hand over the job to the next generation. I’m proud that Andrea and Pawandeep are chosen to grow the Omet business and bring value to the partnership.” 

“I saw a vision of Omet India right from the day I went for my induction at Omet in Italy nearly nine years ago. With the fulfillment of my first dream to make Omet India happen, I will now move to the next one, which is to scale up the Indian label printers as a global industry,” said Pawandeep Sahni of Omet India. In the coming days, he, along with Andrea Calcagni, will visit as many printers in India as they can, “to share ideas, discussions, and initiatives that the company aims to take to ensure Indian printers reach global customers.”

Andrea Calcagni highlighted Omet India’s team comprises 13 persons, of which ten engineers stationed permanently in the country. “We want to give a premium experience to our customers in India right from the inquiry to press installation and the smooth functioning of the press after that. We want to collaborate with the industry and its associations and co-suppliers to ensure the development of the whole industry. I would also like to cite an example from the US where have a press installed in a university where students, customers, and our technicians are trained we work on new developments for our presses. We hope to do the same in India,” says Calcagni. “Omet India needs to become the center of excellence for the Indian market and even further – ready to train and create a pool of engineers.”

Interview – Andrea Calcagni of Omet SRL

Plan and strategies laid-out for sustainable growth

Andrea Calcagni is educated and trained in business and finance. After his education, he spent some years working outside the family business before joining it, which gives him a fresh perspective and opportunity to contribute to the company’s growth. In our conversation with him, he said, “India is a really promising market where flexo is growing as compared to rotogravure because the short-run printing work is finding demand in the country. As we all know, 2019 was a little slow for the industry due to the slowdown, but 2020 looks very promising. We’re sure about 2020 as we already have orders in the pipeline.”

These orders, according to Calcagni, are in the final stages, and the company is extremely hopeful about confirming them. In FY 2020-21, Omet India is expecting 3 to 4 orders. Despite the slowdown, the company managed to sell and install at least two presses in 2019. 

Nurturing local talent

Omet India will come up with target-oriented processes to improve its service support in India. At the moment, Calcagni plans to visit all the customers to know their pain-points and to strengthen the coordination and integration of the local operation with Omet Italy. Omet India is planning a warehouse in a free-trade zone that will stock and sell spare parts. “We are also in the process of creating marketing initiatives from here and identifying new suppliers to improve our quality and penetrate the market better. We are building a pool of talent here in India that will be used for service abroad,” adds Calcagni.

The company’s ten engineers are currently based in Delhi, Dehradun, and Mumbai. For spare parts, orders on an urgent basis usually take 2 to 3 days to arrive from Italy. “But with the new warehouse in India, this time will be reduced,” Calcagni states.

At the Labelexpo Europe 2019 in Brussels, Calcagni says that the company signed close to 10 orders. “It was an amazing experience to interact with existing and potential customers. We showed our new X7 press with a rotogravure unit that was appreciated,” Calcagni says. The water-based rotogravure unit on the X7 label press was displayed for the first time.

Omet X7, narrow web label press with the water-based rotogravure unit displayed at the Omet Stand at Labelexpo Europe 2019 in Brussels. Photo PSA
Omet X7, narrow web label press with the water-based rotogravure unit displayed at the Omet Stand at Labelexpo Europe 2019 in Brussels. Photo PSA

Calcagni believes that narrow web flexo is still the dominant technology for label printing owing to its speed, quality, and standardization and its ability to print on a broader range of substrates compared to digital. “India is still not the right market for digital,” he says. Talking about hybrid label presses, he says, “Hybrid is growing a lot in the European market, but it’s way too early to talk much about it in India.”

At the upcoming Labelexpo India, Calcagni says that the company is looking to display its most famous narrow web flexo press in India, the iFlex. “The iFlex is scoring well in the market. Its a cost-effective and simple entry-level machine. It’s straightforward to operate, and customers in India are pretty happy with the press,” Calcagni concludes.                                                                                                                            – Harish Penumarthi

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