Design: No Laughing Matter

Humour is hard to bottle

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Tyrrells potato chips pack design adds some ironical images (in the basic line), some illustrations similar to the ones shown in botanical catalogues (in the natural line)
Tyrrells potato chips pack design adds some ironical images (in the basic line), some illustrations similar to the ones shown in botanical catalogues (in the natural line)

Picture this: Acquaintances from across the road drop in suddenly. You offer them hospitality; in true Indian tradition they say, “Kuch Nahi” (nothing, please). This is your cue. You dip into the cabinet and pull out, what else, but a bottle of excellently brewed Kuch Nahi. The contents of the…

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Deepak Manchanda
An engineering graduate from BITS, Pilani and a Post-Graduate Diploma from Milan, Italy in Human Factors Engineering. Over 40 years of work experience in branding, packaging design & development. Worked as Head of Packaging at Oriflame – Silver Oak; Dabur India and Ranbaxy Laboratories. Currently - an Associate with The Packaging Consortium – a packaging development consultancy. Worked closely with Jindal Polymer Films for Application Development of Specialty Films for flexible packaging. Now a packaging consultant for some reputed companies. He is also an Associate Director with Firstouch Solutions – a design company providing services in Brand Comm, Packaging, Exhibitions and Branded Retail Environments. He is closely associated with the Indian Institute of Packaging as a Member of the Northern Regional Committee. He is also active as a contributor to Packaging South Asia magazine and other journals and at forums and conferences. Has been writing articles on packaging design and marketing for Packaging South Asia since 2007.