SIG introduces QR code marketing inside closures

China’s Yili will be first to use digital closure technology

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With a simple smartphone scan, the unique QR code hidden inside the closure can immediately launch dynamic and engaging content, from engaging competitions and questionnaires to loyalty programs and shopping offers. A quick link to the brand’s website and social media channels also generates more traffic flow to increase interaction and boost sales. Photo - SIG

Switzerland-based SIG, a leading systems and solutions provider for aseptic carton packaging, extends its range of PAC.ENGAGE QR code solutions into closures with the launch of ‘One Cap, One Code’ for effective and unique one-to-one online marketing opportunities. SIG’s first customer to use the new PAC.ENGAGE ‘One Cap, One Code’…

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