Titu Prints from Jaipur has installed a PRPC 330 UV digital label factory as part of its expansion into roll label manufacturing and strengthening its packaging capabilities. The machine has been provided and commissioned by Packnology Graphics.
The company, which has been in commercial printing and photo albums and related products for nearly four decades, is looking to labels as its next growth driver as it feels commercial printing is declining, and the once-steady photo market has stagnated. For owner Mukesh Tanwani, the solution was to diversify into labels, where client demand has been rapidly moving.Â
Tanwani said the decision was prompted by numerous queries from clients about sheet labelling. These cost extra, have to be applied by hand, and frequently leave creases. Roll form labels, on the other hand, can be applied by applicator, providing products a more consistent and superior appearance. “Customers want labels that appear real and uniform. “This was the right time to move,” he said.
The PRPC 330 has been picked because it integrates many processes into a single system. It supports white and CMYK printing, varnish, foil, and digital cutting. Competing options would necessitate three or four separate machines and as many operators. “With this machine, one operator can handle the entire workflow. It simplifies operations and cuts costs,” Tanwani explained.
The financial case was very solid. The investment was around one-fourth of that of comparable equipment on the market, greatly lowering the barrier to entry for roll labels. Packnology Graphics was chosen for its technology and for the confidence it has earned over the years. The company had previously supplied two digital cutting machines, and this was the third investment in the partnership.
The installation is expected to provide immediate and long-term benefits. In the medium term, it enables Titu Prints to transition from sheet to roll production and meet existing orders more effectively. In the long run, it prepares the company to enter the rising packaging and labelling markets, even as traditional printing contracts and customer expectations evolve quickly.
“It’s not simply about matching current demand. “It is about preparing for the future,” Tanwani explained.
