Vinsak sells Lombardi Synchroline 430 to Shreedhar Labels

Vinsak at Printpack 2019

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Shreedhar Labels
Shreedhar Labels team at the Vinsak stand at Printpack 2019

Vinsak announced yet another deal at Printpack 2019 on Day 4 of the event. It sold its Lombardi Synchroline 430 label press to Ahmedabad-based Shreedhar Labels. The machine can print on substrates ranging from 12 microns to 350 GSM (nearly 500 plus microns). It also comes with an auto-registration feature by default. “Another reason why we opted for this machine is the services provided by Vinsak. One can blindly rely on them, and we didn’t want to take a chance with our post-sale support from the supplier,” says Minesh Patel, managing director of Shreedhar Labels.

Sreedhar Labels traditionally is a commercial printer. The company was planning to diversify into packaging since the last two years. The main reason Sreedhar Printers decided to diversify to packaging is because the company has already witnessed a lot of players entering the paper packaging segment and in order to diversify to labels, one needs to have a particular skill set. The transition from commercial printing to packaging labels business is a little difficult and not everybody can do it, according to Minesh Patel of Shreedhar Printers. The company Shreedhar Printers will operate its label business under the company name, Shreedhar Labels.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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