Wood-based labelstock by UPM Raflatac

Replacing fossil raw materials with wood-based biomass

August 17, 2019

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UPM Raflatac announced its new wood-based polypropylene film material into the market. The UPM Raflatac Forest Film label material has been developed in collaboration with UPM Biofuels using UPM BioVerno naphtha, a 100% wood-based solution originating from sustainably managed forests.

This innovative film is a solution for brand owners’ demand to replace traditional fossil-based virgin materials with renewable ones. It offers companies an efficient and impactful medium to reach their sustainability goals without compromising on product performance.

Antti Jääskeläinen, executive vice president, UPM Raflatac, said, “At UPM Raflatac, we support the circular economy by innovating circular labeling solutions, but that is not enough. We are aiming higher by making sure that the raw materials we use are as sustainable as possible. By replacing fossil-based raw materials with renewable ones we can ensure a truly sustainable packaging solution. Our Forest Film is a natural step on our journey towards labeling a smarter future beyond fossils.”

UPM Raflatac partners different players in the forest and packaging value chain to provide sustainable labelstock. As one of the signatories of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment the company is committed to develop alternative, circular and renewable labeling solutions.

UPM is building a sustainable future beyond fossils by replacing fossil-based, non-renewable materials with renewable alternatives from wood-based biomass. The company uses raw materials efficiently to create new products and services based on wood fibre, biomolecules, residues and side streams.

Panu Routasalo, vice president, UPM Biofuels, said, “UPM Biofuels converts pulp production residue into renewable naphtha, a drop-in raw material for the chemical industry. Replacing fossil raw materials, it brings substantial climate and environmental benefits. This wood-based film is a great example of UPM’s brand promise in action. We help our partners go beyond fossils with our sustainable innovation.”

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