Xeikon readies new strategy for India

Bent Serritslev appointed MD Asia-Pacific

L – R: Gourav Roy, MD, Flexo Image Graphics India; Bent Serritslev, MD, Asia-Pacific, Xeikon; and Sheetal Mishra, director operations, FIG India. Photo PSA

Xeikon which has been largely focused on high-end digital presses and the markets of Western Europe and North America appointed Bent Serritslev as managing director of Asia-Pacific in October 2014. At a press conference at Metropolitan Hotel in New Delhi Packaging South Asia spoke to Serritslev on his first visit to India along with Gourav Roy, managing director, Flexo Image Graphics India, and Sheetal Mishra, director operations of FIG.

Technology centres for Asia

“Xeikon has opened a regional Technology Centre at Kuala Lumpur in Malaysia two weeks ago to facilitate customer interaction and has installed a Xeikon 3500 label press. It will
have the capability to demonstrate the functions of all the label presses in the Xeikon platform other than the Cheetah,” says Serritslev. With this press Xeikon would be competent to address the needs of nearly 95% of the label market comprising of self-adhesive labels and paper labels from Malaysia while some special applications like in-mould labels would be dealt by the North American or European technology centres.

Serrits lev elaborated that the purpose of the centre is to get closer to the market and create a customer facility in the Asia Pacific region where Xeikon can take in the substrate for the customer and help develop better solutions. It will be a place where the customer can walk in and discuss problems that relate to both technology and marketing. It will also be a educational facility and training centre for digital solutions for the faculty members of the different conventional printing schools currently involved with flexo, gravure and digital
printing activity.

As part of the ongoing focus on Asian markets Serritslev confirmed that a second technology centre for Asia would be also in place by the end of April in a different country that will complement the two Xiekon technology centres in Europe and North America. That would cater to the wide range of Xeikon digital presses for both simplex and duplex machines that can be used for wall decoration as well as high speed production printing of catalogs and brochures.

Sales support for India

“Apart from this there is going to be addition of staff, both sales specialists and sales managers, to support the channel partners in various countries of Asia. We also plan to have Xeikon sales support personnel in India to assist our existing channel partners but do not have plans to open an office in India in the nearfuture,” confirmed Serritslev. “The volumes in India are still not high and it makes sense to have knowledgeable channel partners to drive business,” says Serritslev.

“Sales partnership can be an excellent way to grow business and it is too complicated to enterthe Indian market directly for the current volumes,” emphasizes Serritslev. “I have worked as a sales channel partner for years and I can confirm that our channel partners for the labels and cartons segment will be FIG India and for the document printing and wall decoration segment it will be Sapphire Graphic Solutions.” He also confirmed that no new models are being introduced in India currently, butthe focus would be to develop applications in new areas and for new substrates that need high quality digital printing solutions that Xeikon provides.

“I have recently met customers in India who are wanting to use digitally printed labels for several new applications,” says Serritslev. “It is very important in the digital market for us to test those applications and substrates and develop solutions for those needs. It is onlywhenwedevelopandcustomtestthe solutions thatwe think of entering into sales negotiations with a customer.Customers need to know that we can developcustom built solutions withtypicalsubstratesonourhigh-endmachines,which would give them the best quality output and agoodreturnoninvestment.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.