UPM Raflatac RW85C PET wash-off solution receives award at 2020 Australasian PIDA

Wash-off label solution meets circular economy

UPM Raflatac
UPM Raflatac RW85C PET wash-off labeling solution

The UPM Raflatac RW85C PET wash-off solution, which is part of the UPM Raflatac SmartCircle sustainable product offering, has received recognition at the 2020 Australasian Packaging Innovation and Design Awards (PIDA). Developed in partnership with Kiwi Labels, a New Zealand pioneer in digitally-printed labels, the sustainable solution for cherry punnet rPET packages was nominated in two categories, ultimately taking home bronze in the 2020 ‘sustainable packaging design special award-retail pack’ category. The award came as a high mark of recognition for leadership in innovative, sustainable packaging.

According to the NZ Packaging Council, New Zealanders consume about 735 000 tons of packaging every year and recycle only 58%. The New Zealand market is facing an urgent need to develop more sustainable products and solutions to reduce plastic waste. Through continuously improving its innovative product portfolio, Kiwi Labels found the RW85C PET wash-off label adhesive solution to be a truly sustainable way to maximize the recyclability of PET containers, thereby helping brand owners to achieve their sustainability targets.

“We always face the problem that the standard label solution hinders the recycling process as it sticks on the recyclate. With most of the recyclers using old machinery, label choice matters. UPM Raflatac’s RW85C wash-off solution works well. It enhances the efficiency of the PET recycling process without requiring any changes to our existing labeling equipment,” states Guy Phillips, general manager at Kiwi Labels.

With a strong commitment to labeling a smarter future beyond fossils, the RW85C PET wash-off adhesive is an ideal film labeling solution meeting the needs of the circular economy. Unlike traditional label materials, the wash-off solution separates easily during the industrial washing process. It floats away from the high-value clean PET flakes and allows a higher yield to be recovered without contamination. These flakes can be converted into new pellets for PET packaging, reducing waste and improving the plastic recycling process’s efficiency.

“With increased awareness of the environmental issues caused by plastic waste, more and more brand owners recognize sustainability as a key factor in their packaging decisions. We are pleased that our PET wash-off solution can help to build-in and maximize the recyclability of their packaging, thereby enhancing their brand’s value in an increasingly competitive market,” says Philip Bracey, country manager of UPM Raflatac New Zealand.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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