Manjushree opens rigid plastic recycling plant in Bengaluru

More such projects planned in the next two years

Manjushree's recycling plant in Bidadi can recycle 6,000 MT of rigid plastic Photo Manjushree
Manjushree's recycling plant in Bidadi can recycle 6,000 MT of rigid plastic Photo Manjushree

Manjushree Technopack Limited (MTL), India’s largest rigid plastics packaging company, has launched its new initiative Born Again to deliver recycled packaging material to the FMCG Industry. The first of the company’s state-of-the-art recycling plants was inaugurated on 15 June in Bidadi Industrial Area, Bengaluru. The plant has the capacity to process more than 6,000 metric tonnes (MT) of rigid plastic virgin-like quality PCR resin per annum. The company intends to set up multiple recycling plants across India over the next two years with a total capacity of close to 20,000 MT.

Born Again, (a venture under MTL New Initiatives Ltd), is MTL’s first step towards building an ecosystem of circular consumption. It is vertically integrated with the plastic waste collection ecosystem, with an objective to reduce the amount of plastic waste going to landfills and to deliver virgin-like quality PCR (post-consumer recycled) resin (PP and HDPE) to FMCG customers.

Sanjay Kapote, chief executive officer of MTL commented, “Sustainability is an integral part of our business goals. Today, brands are eagerly looking for reliable solution providers who can help them with post-consumer recyclable waste material of their products. We are very keen to support the circular economy and strongly see the potential to become one of the few players in the industry to offer brands end-to-end solutions for recycling and EPR (extended producer responsibility).  MTL’s recycling plant in Bangalore and our collaboration with SZW is our first step towards bringing more structure to the highly unorganized collection of plastic waste.”

According to the company’s press release, the demand for post-consumer recyclables (PCR plastics) is projected to grow from US$ 7.7 billion (approximately Rs 60,000 crore) in 2019 to US$ 10.2 billion (approximately Rs 80,000 crore) by 2024. However, the biggest factor hindering the production of PCR at scale in India is the unorganized waste collection and segregation mechanism leading to scrap contamination, according to MTL.

For the recycling plant in Bengaluru, MTL has partnered with a leading social enterprise, Saahas Zero Waste (SZW) to collect the plastic waste generated across the city. SZW manages 38 tonnes of waste per day across Bengaluru, Chennai, Hyderabad, Mumbai, and Goa.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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