Ulrich Etiketten improves flexo quality with new Kodak Flexcel NX from Miraclon

The market leader for self-adhesive labels in Austria

Flexcel NX
Improved flexo quality with new Kodak Flexcel NX system

Ulrich Etiketten, the market leader for self-adhesive labels in Austria and one of the top 10 label producers in Europe, has expanded its flexo platemaking capability with a Kodak Flexcel NX Mid System from Miraclon. Based in Vienna, the company employs around 200 people and caters mainly for the pharmaceutical and food industries as well as for the cosmetics and chemical sectors. The company exports approximately 30% of its work, with customers in Germany and Switzerland leading the field.

For several years now, Ulrich Etiketten has been growing faster than the Austrian label market. Its competitiveness is founded on continuous investments, and the firm has a reputation for high flexibility and reliability coupled with short delivery times. “Our aim with the Flexcel NX System is to deliver higher quality print plus faster turnaround times and more flexibility in meeting customer requirements,” said managing director Florian Ulrich when asked about his reasons for the investment. “Flexo has traditionally been our most important printing process and it always will be. Although we also do a lot of offset production on the premises, we believe that flexo – thanks to Flexcel NX Technology – alongside digital, is where the future lies.”

The Kodak Flexcel NX System went into operation at Ulrich Etiketten in March 2020. It is equipped with the high-resolution option for imaging with 9600 x 4800 dpi, so that micro-text and security features can be reliably printed with the flexo plates. Rainer Ulrich, joint managing director, added: “Our experience with the Flexcel NX System so far has been excellent. It seamlessly fits into our production environment and we’ve immediately achieved a real quality leap.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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