JK Labels positive about the industry as it reopens its Mumbai office

Label industry in Mumbai gets back to business

JK Labels
Rahul Kapur, director of JK Labels, Mumbai

At JK Labels, we reopened our Mumbai office on 8 June 2020 with strict adherence to the rules and regulations imposed by the government in light of the Covid-19 pandemic and the ensuing lockdown. Our production plant in Panvel has been running since 20 April and the JK Labels plant has already reached about 50% capacity levels. 

It was, of course, imperative to maintain a safe work environment once we restarted office. Every possible precaution which we could think of was taken. We could sense the eagerness in a lot of our employees who understood as much as we did that getting things underway was important. We took several measures so that some of the staff members desirous of resuming work from the office could do so, and at the same time, be sure they are working in a safe environment.

JK Labelsview on self-reliance

I am personally optimistic that we will make it through these challenging times. There is a lot of banter about what the government has done or not done. Well, I believe they have done the best they could with the resources they had. We each have our perspective on the stimulus package, but instead of focusing on it, we should be focusing on what we have done as entrepreneurs to negotiate this rough patch. We should be utilizing our time and energy on improving ourselves rather than focusing on the external help we may receive.

Recovering and getting back to the pre-Covid-19 levels of work will take time, but I have immense faith in our JK Labels team, and with everyone’s joint effort, I am sure we will in the next year or so get back to being at our best. Over the next couple of months as business owners, we should work on building an organization that can absorb shocks likes these.

Measures that we have taken while restarting our office on 8th June include –

  • Arrangements for staff that were keen on attending but were hesitant to travel daily. We have started tiffin services so that their food requirements are taken care of. We have also purchased mattresses for them to sleep in the office itself.
  • We have purchased sodium hypochlorite, potassium permanganate, Dettol, etc. which are effective disinfectants used for cleaning. 
  • We have purchased cotton masks and distributed a couple to every member at work
  • We have placed hand sanitizers and tissue boxes at every corner of the office. We have even given all the members of the office a small sanitizer bottle for their personal use.
  • We do a daily check to make sure there is a sufficient quantity of sanitizers, detergents, soaps, disinfectants, cleaning cloths, and tissue papers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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