drupa
L-R: Abdul Barek, Graphic Associates, Bangladesh with Danny Chan of Daetwyler Graphics at drupa 2016 with a cylinder engraving machine sold to Digital Engravers in Bangladesh. Photo PSA

At the drupa stand of Hell Holdings we met up with Eric Serenius the president of Ohio Gravure Technologies and Sudhir Dhotey the managing director of the company’s Indian distributor which is Daetwyler Graphics India based in Pune in Western India. Essentially both confirmed that the Indian flexible packaging market continues to be robust with good sales for modern electronic gravure cylinder engravers. While in previous years the market size was approximately 20 to 24 engravers, in the current year it is hoped that there will be an approximately 30% increase on previous figures. The order booking and installations of electronic engravers so far seem to validate this expectation.

Neighbouring South Asian countries are also part of the modernization trend. At drupa several customers from Bangladesh, Pakistan and Sri Lanka visited the Hell Holdings stand and spoke of some the recent purchases of cylinder preparation and engraving equipment.

Daetwyler 2881
Ohio Gravure Technologies’ hybrid engraving head shown at drupa. Photo PSA

At drupa, Ohio was speaking mostly about its Spectrum and Prism hybrid engravers that have become popular in the Indian market. These have some of the quality attributes of the more expensive laser engravers but are somewhat more general purpose and cost-effective. These already number more than half a dozen installations in South Asia and are likely to more than double or even reach the two dozen mark in the next year. The hybrid technology features an engraving head that is good for small type and linework together with half-tones and smooth vignettes with its ability to combine cell sizes and depths. In the fine quality mode all the smaller edge cells are moved closer to the main image and along the edges tucked into the full cells.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

Previous articleCosmo Films grows by 2.7%
Next articleB&R’s user-friendly hardware
Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023. One of the judges for Packaging Sustainability Awards 2024 and 2025.

LEAVE A REPLY

Please enter your comment!
Please enter your name here