Two of Walmart’s former directors of packaging will provide Delkor Systems’ insider’s perspective at North America’s premier event for food and beverage processing, ProFood Tech, scheduled from 4-6 April in Chicago. This look behind the curtain of the largest company in the world takes place at the Delkor stand (#2415) on 5 April from 11:00–11:30 a.m. and 3:00– 3:30 p.m.

During their discussion, “Walmart’s Labeling and Retail Ready Packaging (RRP) Guidelines Demystified,” Chet Rutledge, former senior director, Private Brands Packaging, and Ron Sasine, former director, Private Brands Packaging, aim to keep producers ahead of the curve as retail giants continue to raise packaging expectations. The panel will also address major Walmart efforts to standardize case coding and labeling to maximize efficiency through distribution and store stocking.

In September last year, Walmart selected the Delkor Cabrio Case as its preferred shipper style in its Approved RRP Guide for pouches, bags, cartons and flat packs. First introduced
at Walmart for pouches of shredded cheese, today 75% of all shredded cheese pouches sold at Walmart stores in the U.S. are shipped to market in a Delkor Cabrio Case.

“As attendees will see at ProFood Tech, the Delkor Cabrio Case is having a major impact on Retail Ready Packaging,” says Dale Anderson, president and chief executive officer of Delkor. “Because of the success of Cabrio in the cheese category, Walmart significantly expanded the use of Cabrio to include numerous product categories, such as snacks and nuts, frozen vegetables, sauces, candy, non-food products, and more to come in 2017.”

Powered by three of the world’s trade show leaders—PACK EXPO, Anuga and the International Dairy Foods Association (IDFA) —ProFood Tech will welcome more than 6,000 key decision makers to convene with 400-plus of the world’s top suppliers over 150,000 sq.
ft of exhibit floor.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here