B&R opens office in Mumbai

Opts for expansion


B&R has opened a new office in Thane’s industrial belt and will meet the demands of areas in and around Mumbai with the help of a complete team from sales, application, support and training. This expansion is a part of the company’s growth strategy for the Indian market and philosophy to be near the customers.

PV Sivaram, managing director, B&R India said, “We always believe in delivering best of the technologies, professional consultation and expert application support to our customers, that’s why our direct office will benefit numerous machine builders and manufacturers in this region.” B&R has also announced recently its foray into the process and factory automation business in India. An automation specialist and a leader in innovative technologies, the company now offers a complete solution for smart machines and smart factories. B&R India has its head office at Pune and six other offices in India.
The global headquarters as well as the manufacturing centre is at Eggelsberg in Austria.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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