Circular printing on capsules helps retain brand identity

Product counterfeiting, a form of intellectual property theft, has been on the rise in many industries. Counterfeiting, a fast-growing and profitable industry worldwide, has become a major problem when it involves pharmaceutical segments. Painstakingly, many strategies have involved the use of technologies for product packaging authentication to address counterfeiting Along with endangering end consumer safety, counterfeit drugs can also hamper the brand value perception amongst consumers. Manufacturers frequently use subtle means in the design of a product, which enables differentiation vis-a-vis fake products. Overt technologies in packaging act as a deterrent to counterfeiters and allow customers to easily identify a mark of authenticity with no aid in terms of high-tech devices or expert knowledge. ACG ACPL With their rich experience, ACG Associated Capsules (ACG ACPL), a member of ACG Worldwide, addresses most counterfeit challenges through two and four-color circular printing on the capsules and track and trace systems which offer better brand protection and curb the menace. The Brandshield product was launched to provide stronger brand differentiation for pharmaceutical companies but its complex nature makes…

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