10th edition of Pentawards 2016 in Shanghai

Entries for the next Pentawards from 7 March to 22 April 2016

Entries for the next Pentawards from 7 March to 22 April 2016
Jean-Jacques Evrard of Pentawards at Labelexpo Brussels 2013.Photo PSA

Packaging designers, brand owners, packaging suppliers, students . . . the time has come to enter your packaging creations in the 10th edition of the Pentawards, the most prestigious international competition dedicated exclusively to packaging design.

You can register online from 7 March to 22 April 2016 at www.Pentawards.org. All you have to do is upload up to five different visuals of each of your creations (in .jpg format; RGB; Minimum –  700 kB, Maximum – 1.5 MB); complete the registration form and pay the entry fee with a credit card (Visa, Master Card, American Express, Paypal).

Only packaging created or placed on the market since 1 January 2015 is eligible to compete in the Pentawards 2016. Packaging designers, brand owners, packaging suppliers, students from the world over are invited to enter their best creations in 55 categories divided into five major sectors – Food, Beverages, Body, Other Markets, Luxury.

An international jury comprising 12 professionals from packaging design and marketing and its chairman will bestow the Bronze, Silver, Gold and Platinum Pentawards. The best of the show will be crowned with the prestigious and unique Diamond Pentaward. The Pentawards ceremony will be held on 23 September in Shanghai.

A message from Jean-Jacques Evrard to Indian packaging designers

Since the beginning of the Pentawards, in 2007, the participation continues to grow steadily. Starting with 517 registrations in the first year, this year we received 1,668 packaging design entries. But what is very encouraging is the rise of quality of the submitted designs. The countries with the strongest growth were the United Kingdom and China, which this year is in the top five with the US, France and Japan. These five countries alone represent 40% of the entries.

Asia is showing more creativity but especially its ability to magnify its own cultures (Japan, China, South Korea, Malaysia, Thailand). Unfortunately, India is still lagging behind with low participation and still no winners. But perhaps the Indian packaging designers are shy and do not dare to show their creations to the rest of the world. If this is the case, it is a mistake because the international jury of Pentawards does not judge the creations by country of origin, but solely on the quality of the creations, compared to creations from the same market. No less than 55 different categories allow any type of packaging to compete and be judged against similar creations. This means that a bottle of wine is not evaluated next to a beer, washing powder next to gardening materials, or even a bottle of perfume next to make-up.

We hope to see Indian designers and Indian creations in the next competition which will be open to entries from 7 March to 22 April 2016. And we hope to congratulate the first Indian winners during the 2016 official trophy ceremony in Shanghai on 23 September 2016.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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