10th edition of Pentawards 2016 in Shanghai

Entries for the next Pentawards from 7 March to 22 April 2016

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Entries for the next Pentawards from 7 March to 22 April 2016
Jean-Jacques Evrard of Pentawards at Labelexpo Brussels 2013.Photo PSA

Packaging designers, brand owners, packaging suppliers, students . . . the time has come to enter your packaging creations in the 10th edition of the Pentawards, the most prestigious international competition dedicated exclusively to packaging design.

You can register online from 7 March to 22 April 2016 at www.Pentawards.org. All you have to do is upload up to five different visuals of each of your creations (in .jpg format; RGB; Minimum –  700 kB, Maximum – 1.5 MB); complete the registration form and pay the entry fee with a credit card (Visa, Master Card, American Express, Paypal).

Only packaging created or placed on the market since 1 January 2015 is eligible to compete in the Pentawards 2016. Packaging designers, brand owners, packaging suppliers, students from the world over are invited to enter their best creations in 55 categories divided into five major sectors – Food, Beverages, Body, Other Markets, Luxury.

An international jury comprising 12 professionals from packaging design and marketing and its chairman will bestow the Bronze, Silver, Gold and Platinum Pentawards. The best of the show will be crowned with the prestigious and unique Diamond Pentaward. The Pentawards ceremony will be held on 23 September in Shanghai.

A message from Jean-Jacques Evrard to Indian packaging designers

Since the beginning of the Pentawards, in 2007, the participation continues to grow steadily. Starting with 517 registrations in the first year, this year we received 1,668 packaging design entries. But what is very encouraging is the rise of quality of the submitted designs. The countries with the strongest growth were the United Kingdom and China, which this year is in the top five with the US, France and Japan. These five countries alone represent 40% of the entries.

Asia is showing more creativity but especially its ability to magnify its own cultures (Japan, China, South Korea, Malaysia, Thailand). Unfortunately, India is still lagging behind with low participation and still no winners. But perhaps the Indian packaging designers are shy and do not dare to show their creations to the rest of the world. If this is the case, it is a mistake because the international jury of Pentawards does not judge the creations by country of origin, but solely on the quality of the creations, compared to creations from the same market. No less than 55 different categories allow any type of packaging to compete and be judged against similar creations. This means that a bottle of wine is not evaluated next to a beer, washing powder next to gardening materials, or even a bottle of perfume next to make-up.

We hope to see Indian designers and Indian creations in the next competition which will be open to entries from 7 March to 22 April 2016. And we hope to congratulate the first Indian winners during the 2016 official trophy ceremony in Shanghai on 23 September 2016.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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