Digimarc partners with Schawk

Digimarc has chosen Schawk, part of the SGK Brand Solutions group of Matthews International Corporation,and a trusted advisor in the deployment of brands worldwide as a certified provider of Digimarc Barcode. The alliance provides an opportunity for brands to enhance the consumer shop-ping experience by improving ease and speed of scanning at checkout, creating valuable mobile engagement options in aisle and at home, and laying the foundation for numerous other valuable applications in brand management, manufacturing and logistics. With more than 60 years of experience advising many of the world’s leading brands on marketing services supply chain efficiencies, Schawk seeks out innovative opportunities to help their clients strategically address growing consumer and market trends to help drive brand performance. The company protects brand assets worldwide by producing superior quality assets to ensure consistency across media channels. Digimarc Barcode gives brands unique opportunities to succeed in the store by directing consumers back to retailer and brand-owned sites and providing additional product information, a growing expectation of customers tethered to their smartphones while browsing store shelves. Retailer…

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