Digimarc partners with Schawk

Barcode for consumer brands

When it comes to Digimarc Barcodesin product packaging, the enabledimage-based POS scanner does thedetection when any portion of thepackage crosses the scanner andimmediately registers the item – justlike a traditional barcode

Digimarc has chosen Schawk, part of the SGK Brand Solutions group of Matthews International Corporation,and a trusted advisor in the deployment of brands worldwide as a certified provider of Digimarc Barcode. The alliance provides an opportunity for brands to enhance the consumer shop-ping experience by improving ease and speed of scanning at checkout, creating valuable mobile engagement options in aisle and at home, and laying the foundation for numerous other valuable applications in brand management, manufacturing and logistics.

With more than 60 years of experience advising many of the world’s leading brands on marketing services supply chain efficiencies, Schawk seeks out innovative opportunities to help their clients strategically address growing consumer and market trends to help drive brand performance. The company protects brand assets worldwide by producing superior quality assets to ensure consistency across media channels. Digimarc Barcode gives brands unique opportunities to succeed in the store by directing consumers back to retailer and brand-owned sites and providing additional product information, a growing expectation of customers tethered to their smartphones while browsing store shelves.

Retailer private brands can deliver significant increases in the speed of scanning at checkout, saving millions of dollars over the course of a year for retailers, depending on the size of the organization. At the same time, the improved self-checkout experience increases customer satisfaction an builds brand loyalty, a necessity in the age of online shopping and infinite customer choice. Digimarc Barcode, backed by Digimarc’s more than 20 years of experience as a pioneer and world leader in automatic detection of media, is essentially invisible to the human eye but can easily be read by mobile phone cameras, tablets, POS scanners and other network interfaces. For Schawk clients,incorporating Digimarc Barcode is no was simple as contacting their Schawkclient representative to request enhanced packaging featuring Digimarc Barcode.

By joining the Digimarc Channel Partner Program, Schawk broadens availability of the Digimarc Discover and Barcode platform among major international brands. The program is designed to provide multiple sources of supply of key elements of critical infrastructure for globalization of the platform. Via the program, Digimarc works closely with its partners to drive value and ease of use for participating suppliers and their customers.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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