Digimarc partners with Schawk

Barcode for consumer brands

When it comes to Digimarc Barcodesin product packaging, the enabledimage-based POS scanner does thedetection when any portion of thepackage crosses the scanner andimmediately registers the item – justlike a traditional barcode

Digimarc has chosen Schawk, part of the SGK Brand Solutions group of Matthews International Corporation,and a trusted advisor in the deployment of brands worldwide as a certified provider of Digimarc Barcode. The alliance provides an opportunity for brands to enhance the consumer shop-ping experience by improving ease and speed of scanning at checkout, creating valuable mobile engagement options in aisle and at home, and laying the foundation for numerous other valuable applications in brand management, manufacturing and logistics.

With more than 60 years of experience advising many of the world’s leading brands on marketing services supply chain efficiencies, Schawk seeks out innovative opportunities to help their clients strategically address growing consumer and market trends to help drive brand performance. The company protects brand assets worldwide by producing superior quality assets to ensure consistency across media channels. Digimarc Barcode gives brands unique opportunities to succeed in the store by directing consumers back to retailer and brand-owned sites and providing additional product information, a growing expectation of customers tethered to their smartphones while browsing store shelves.

Retailer private brands can deliver significant increases in the speed of scanning at checkout, saving millions of dollars over the course of a year for retailers, depending on the size of the organization. At the same time, the improved self-checkout experience increases customer satisfaction an builds brand loyalty, a necessity in the age of online shopping and infinite customer choice. Digimarc Barcode, backed by Digimarc’s more than 20 years of experience as a pioneer and world leader in automatic detection of media, is essentially invisible to the human eye but can easily be read by mobile phone cameras, tablets, POS scanners and other network interfaces. For Schawk clients,incorporating Digimarc Barcode is no was simple as contacting their Schawkclient representative to request enhanced packaging featuring Digimarc Barcode.

By joining the Digimarc Channel Partner Program, Schawk broadens availability of the Digimarc Discover and Barcode platform among major international brands. The program is designed to provide multiple sources of supply of key elements of critical infrastructure for globalization of the platform. Via the program, Digimarc works closely with its partners to drive value and ease of use for participating suppliers and their customers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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