Increase efficiency and protect your cosmetic brand

In the fight against brand counterfeiting and diversion, it is important to know exactly where your products are throughout the supply chain. Comprehensive coding and marking solutions can help brand owners to better track and audit the movement of their brands, ensuring product authenticity and proper distribution. Technological innovation allows coding systems greater automation and wider integration across the supply chain. It is said that imitation is the sincerest form of flattery, but not when it means the theft of your product. Globally established cosmetics, personal and home care brands produced across multiple regions and locations are often at risk of counterfeiting, the illegal reproduction of branded goods. Another serious issue facing cosmetics and personal care brands is supply chain diversion, the sale of authentic goods outside of legitimate channels, such as salon-only hair care products being sold in mass-market retailers. Counterfeiting and supply chain diversion can negatively impact consumer brands, resulting in damage to a brand’s hard-earned equity and consumer trust, and potential consumer liability. Ultimately, diversion can undermine established distribution channels, and result…

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