Uflex’s anti-piracy feature

Secure packaging

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The global pharmaceutical supply chain is at a growing risk from counterfeit drugs, costing companies billions and putting the health of patients in danger. Secure packaging is an important factor in combating fake products. This has resulted in the enforcement of stringent legislation to make sure that pharmaceutical packaging cannot be easily imitated. Through the use of new anti-counterfeiting technology, pharmaceutical packaging manufacturers can easily produce secure packaging and comply with government policies.

Dealing with counterfeiters demands a multi-level approach, an element of which is secure packaging. However, in order to ensure optimal security of pharmaceutical packaging, both overt and covert technologies need to be used. Latest technological advancements have seen the introduction of a multi-level range of solutions with which to ensure the security of pharmaceutical packaging in order to safeguard the supply chain and authenticate products
within the global pharmaceutical market. The solutions incorporate sophisticated covert technology for use by customs agencies, authorized distributors and other parties with access to high-tech readers or secure databases. They also feature advanced overt identification capabilities for users.

The new technologies offer the flexibility to be adjusted to the specific security issues and needs of each company. On that basis, they can incorporate a blend of features, from overt counterfeiting deterrents such as holograms and security seals, to invisible markers that can be placed anywhere on the package. These countermeasures can be fully integrated into wider solutions, such as electronic readers and secure database systems used by manufacturers, distributors or government agencies. The result is a suite of solutions that is effective at all stages of the supply chain, virtually anywhere in the world.

The Uflex team of the gravure cylinder and flexo plate division has developed a special feature of hidden text to stop counterfeit drugs from entering the consumer market. The security (antipiracy) feature of the hidden text is a combination of two technologies – special screening software and specialized engraving technique. The Uflex R&D team has developed this feature inhouse. The supply chain team and marketing team who regularly used to do market surveys will play a very crucial role in stopping counterfeit drugs from entering into the consumer market. They will have to identify duplicate products from the market using technology and track down the supply chain for duplicate products in the system and the source of piracy of drugs.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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