Videojet’s Pharma portal

Coding, marking regulations

Videojet Technologies
The Pharma Hub provides manufacturers with information on pharmaceutical regulations as they relate to coding and marking

With the global healthcare industry facing a number of new regulations on serialization and traceability for pharmaceutical products and medical devices, all with varying levels of compliance and with different deadlines depending on the country or region, staying on top of how and when to become compliant is becoming an ever more difficult task for manufacturers. The next three years will be the most critical for many manufacturers as they analyze, prepare and invest in the right coding and marking solution to help them comply. Therefore, Videojet Technologies, a global leader in coding, marking and printing solutions, has developed the Pharma Hub. The hub provides pharmaceutical and medical device manufacturers with a reliable and comprehensive source of information to help
them meet the changing coding and labelling requirements.

Counterfeit medicines are a huge problem worldwide, accounting for an estimated 10% of the total market and it’s not just online purchasing where consumers are being affected; even legitimate sources such as pharmacies and hospitals could be at the risk of prescribing drugs that either don’t work or contain dangerous ingredients or harmful impurities.

The EU Falsified Medicines Directive (FMD 2011/62/EU) deadline was recently confirmed for February 2019 while the implementation of the US Drugs Supply Chain Security Act (DSCSA) will happen gradually over the next eight years. The medical device industry also have a number of deadlines to meet between now and 2018 when the Unique Device Identification (UDI) system must be implemented in full on all medical devices. While some big pharmaceutical brands have already started the journey to implement a compliant coding and marking solution, the road is long, and there will be many other manufacturers that are yet to start the process. The Pharma Hub considers all major regulations and will offer advice on topics such as system integration, serialization and new or alternative coding solutions that can address industry challenges. The Pharma Hub will also provide application support and educational documentation such as white papers, customer success stories, application videos and regulatory infographics.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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