New Look, one of the UK’s leading womenswear brands in the 18-44 sector, has announced the successful onboarding of its core supplier base to TrusTrace, a leading platform for supply chain traceability and compliance data management.
As of the end of April, 100% of New Look’s core suppliers are now live on the TrusTrace platform. Moving forward, New Look will ensure that all future suppliers are onboarded to the platform.
This milestone marks a significant step in New Look’s journey to use technology and data to build a more transparent, responsible and future-ready supply chain.
Through TrusTrace, New Look can use this technology to monitor and manage supplier data with greater accuracy and depth, empowering the business to fully understand and measure the social and environmental impact of its sourcing decisions and meet emerging regulatory requirements with confidence.
These insights are also fed through to the retailer’s proprietary Enterprise Data Platform, to allow for effective, real-time changes to its supply chain. This integration will unlock even greater operational visibility, enable smarter decision-making and ensure traceability data flows seamlessly throughout the organization.
Sue Fairley, head of ESG, Quality and Sourcing at New Look, said, “At New Look we are always looking at ways we can digitally innovate to improve our operations and enhance our sourcing strategy. We were one of the first UK fashion brands to partner with TrusTrace and two years on we have onboarded all of our core suppliers. This is a significant milestone for us and a testament to the collaboration and commitment of our supplier community. With TrusTrace, we can confidently trace our products back through the value chain, support our sustainability goals and ensure we’re operating in a way that’s transparent and accountable.”
Shameek Gosh, CEO and co-founder at TrusTrace said, “New Look has shown a clear commitment to building a future-ready supply chain—adopting traceability early and scaling it with intent. Onboarding 100% of core suppliers across all product categories in just over a year from their first engagement is a remarkable achievement, and faster than we typically see at this scale. It’s a testament to their focused execution and strategic vision. At TrusTrace, we see supply chain data as a powerful enabler—not just for sustainability, but for resilience, agility, and smarter decision-making. We’re proud to support New Look on this journey and look forward to the impact this foundation will deliver.”
This milestone follows recent developments from New Look, including a £30 million investment from shareholders to accelerate its digital transformation, enhance the online experience and optimize the in-store customer journey. The investment will support the next phase of growth, with strategic deployment across four key areas to support New Look in becoming the leading online destination for feel-good fashion.
