Noida-based Keshoram Manufacturing, a carton packaging specialist with roots in the corrugation industry, is expanding its premium packaging capabilities through investments in advanced converting equipment from Bobst and H+S.
The company recently added a Bobst SP 104 BM hot foil stamping and die-cutting machine and a H+S WP SMART window patching and lining machine to its production floor. The latest investments build on a long-standing relationship with Bobst, with the company already operating a Bobst Flexo Folder Gluer FFG 924 NT RS D (2 Color), Bobst Novacut 106 E die-cutter and Novafold 110 A2 with 4 and 6 corner and corrugation kit.
According to owner Vikas Goyal, the decision to invest in Bobst equipment was driven by the company’s commitment to quality, accuracy and premium market positioning.
“We have never believed in buying substandard machinery,” Goyal said, adding Keshoram’s strategy has always been centered on serving demanding customers who expect world-class production standards and regularly audit supplier facilities.
The company began operations in 2000 and initially entered the packaging sector as a small corrugation business. Over the years, it has steadily upgraded its manufacturing infrastructure, investing in high-configuration equipment across its operations.
Quality and reliability drive investment decisions
Goyal said the precision and consistency offered by Bobst machines were key factors behind the latest purchase. Equally important was the company’s confidence in the brand’s after-sales support network.
While lower-cost alternatives are available in the market, particularly from China, service responsiveness, technical support and long-term machine reliability remain critical considerations for Keshoram, he noted.
The company believes premium machinery not only improves production quality but also creates a strong impression during customer audits, particularly among multinational and regulated industries.
Pharma remains dominant segment
At present, pharmaceutical packaging accounts for approximately 80% of Keshoram Manufacturing’s business, with the remaining 20% coming from FMCG customers.
However, the company is actively pursuing diversification into adjacent sectors including cosmetics, food, electrical and electronics packaging.
To support this expansion, Keshoram has invested in offset printing infrastructure based on Heidelberg technology and is continuing to strengthen its converting capabilities.
The addition of the Bobst SP 104 BM will enable the company to produce higher-value cartons featuring hot foil embellishment and precision die-cutting, while the H+S WP SMART will open opportunities in window-patched cartons and specialty packaging applications.
Capacity expansion to remove bottlenecks
Goyal said the company is facing bottlenecks in post-printing operations due to rising demand.
Additional converting equipment scheduled for installation during late 2027 and early 2028 is expected to ease these constraints and significantly increase throughput.
The company anticipates that once all planned investments become operational, revenues could approach the Rs100-crore mark.
Positive outlook for Indian carton packaging
Looking ahead, Goyal remains optimistic about the growth prospects of India’s carton packaging sector.
He believes demand will continue to be driven by pharmaceuticals, FMCG products, food packaging and organized retail, while increasing expectations around quality, shelf appeal and regulatory compliance will encourage converters to invest in advanced technology.
For Keshoram Manufacturing, the focus remains on serving premium customers with high-quality packaging solutions backed by globally recognized equipment platforms. The latest investments from Bobst and H+S are expected to strengthen that positioning, while creating a foundation for the company’s next phase of growth.
