Bengaluru-based digital flexible packaging solutions provider SpectalPack is positioning digital printing as a faster and more flexible alternative to conventional packaging, enabling brands to launch new products in as little as seven to 10 days while supporting customized packaging, export orders and anti-counterfeiting initiatives, founder Priyesh Dalmia said at the SpectalEdge event organized by HP, SpectalPack and Redington in Bengaluru on 20 July.
Dalmia said the company aims to shorten the time between product concept and retail launch, allowing startups and established brands to test new products without the high upfront costs associated with conventional printing.
The company now operates three HP Indigo presses across Bengaluru and Noida. It began operations with one HP Indigo 25K digital press, which was placed at its old Bengaluru plant. The company added two HP Indigo 200K presses in July 2026. The Indigo 25K has now been placed at the recently launched Noida plant, and the new Bengaluru plant houses the two Indigo 200K presses.
“We are not selling packaging. We are selling time,” he said, adding that SpectalPack’s average turnaround time is 8.9 days, with emergency orders delivered within seven days.
Founded in 2024, SpectalPack has worked with more than 700 brands and positions itself as a product launch and innovation partner rather than a conventional packaging supplier. The company offers digital printing across a range of flexible packaging formats, including pouches, sachets, shrink sleeves, wraparound labels and cold-seal applications.
According to Dalmia, digital printing enables brands to produce smaller print runs, launch regional or limited-edition packaging, conduct market testing and implement variable data printing without investing in printing cylinders or plates.
He said the technology is particularly suited for export markets, where brands often require multiple language variants and smaller production volumes. The company has supported exporters supplying products to markets, including Saudi Arabia, Australia, the UK, the US and Russia.
Dalmia highlighted digital printing’s role in promotional campaigns, regional marketing and anti-counterfeit packaging. The technology allows every package to carry different graphics, names or QR codes, enabling personalized consumer engagement and improved product traceability.
He said food safety is another advantage, noting that HP’s digital printing inks comply with European food-contact standards. He also argued that digital printing can reduce waste by producing only the quantities required, eliminating obsolete packaging inventories and reducing the environmental impact associated with conventional cylinder engraving.
Apart from the three HP Indigo presses, SpectalPack has invested in automated pre-press systems, integrated finishing lines and enterprise resource planning software to accelerate production workflows and support rapid product launches, Dalmia said.
New Noida plant
SpectalPack has recently expanded its manufacturing footprint with a new facility in Noida as it seeks to cut delivery times, strengthen its presence in northern India and increase monthly production capacity to 15mn pouches, Dalmia said during an interview after the event.
Dalmia said the decision to establish a second production base was driven by rising demand and logistical constraints rather than a shift away from the company’s Bengaluru operations. The company plans to use the Noida facility to serve customers across northern and eastern India more efficiently while reducing dependence on long-distance road transport from Bengaluru.
The company’s existing production lines in Bengaluru were operating at full capacity, resulting in lead times extending from seven days to as much as 20 days. SpectalPack was producing between 2.5mn and 3mn print impressions per month before deciding to expand capacity.
The Bengaluru facility is being upgraded to produce around 10mn pouches per month, while the Noida plant will initially have capacity for about 4mn pouches a month. Combined output across both sites is expected to reach approximately 15mn pouches per month, with further expansion planned as demand grows.
According to Dalmia, Bengaluru will initially remain the company’s primary manufacturing hub, handling more complex packaging formats such as shaped, flat-bottom and foil pouches. Higher-volume standard packaging jobs for customers in northern India will gradually be shifted to Noida, with additional finishing equipment to be installed as production ramps up.
He said North India represents one of the country’s largest growth markets for digital packaging, citing the concentration of food manufacturers and industrial clusters around the National Capital Region, Punjab, Himachal Pradesh and Uttarakhand. The Noida location is expected to enable deliveries to most parts of northern India within 24 hours.
Looking ahead, Dalmia said the company’s immediate focus remains scaling high-volume digital flexible packaging rather than entering specialized segments such as aseptic or UV-coated packaging, which require dedicated production infrastructure and could slow turnaround times.
Addressing broader industry challenges, he said talent acquisition and workforce development remain a bigger constraint than technology adoption, adding that investment in employee training is critical as digital printing technologies continue to evolve.
