Ramya Reprographic’s diversification to cartons with MK Easymatrix auto-platen

Bengaluru-based Ramya Reprographic, a commercial printer for the first 22 of its 25 years. A major component of its client base was the real estate sector. With demonetization, real estate collapsed and the printing work from realtors came to a standstill. “Commercial printing never picked up after demonetization. Commercial print involves numerous middlemen, including agencies and freelancers. All these small-timers were filtered out shortly after demonetization. GST, a year after demonetization, further corroded the commercial printing segment. The middlemen couldn’t pay 18% upfront and, as a consequence, they got completely wiped out from the market. This left a sharp dent in commercial print demand,” explains R Narendra, managing director of Ramya Reprographic. Ramya’s new Masterworks MK Easymatrix Shortly after the collapse of commercial printing in Bengaluru, Ramya began its hunt for diversification to relevant business areas. After the careful evaluation of three possible options – paper bags, paper cups, and rigid boxes – Narendra decided to start off his diversification with rigid box manufacturing. He is now taking calculated steps to grow this business and…

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