Arecent IppStar survey of global brand owners in India who receive the monthly B2B magazine Packaging South Asia, revealed that an increasing number want to become subscribers. Leading brand owners say that the technology information is especially useful for their packaging materials suppliers. While it is especially informative for newer and smaller brand owners, most respondents appreciate that Packaging South Asia talks about all kinds of packaging and about the many new technologies that are impacting the packaging supply chain.
Packaging South Asia published from Delhi by Ipp Catalog Publications entered its ninth year of publication in January 2015.Started as a bimonthly in2007,PSA became a monthly in 2011 and has since then become a dominant source of information about packaging design and marketing, production techniques as well as other aspects of the supply chain such as end-of-line, packaging, security and counterfeiting, track and trace as well logistics and warehousing.
Packaging South Asia is written by its own staff in Delhi and Mumbai who visit packaging production plants and packaging buyers and end-users around the subcontinent. The seven editorial staff are students of the complex subjects that make up the packaging supply chain who learn from visiting packaging plants, equipment and consumable manufacturers and exhibitions and seminars. And most of allthey engage in interactions with many experts in the industry who are able to explain the diverse technologies of packaging design and development, and production using flexography, gravure, offset and digital printing. They have become students of converting and many other aspects of the packaging workflow.
Packaging in India and indeed in South Asia is a formidable subject that requires a certain amount of enthusiasm and analytical ability to present it in a useful and readable way. This is the challenge that Packaging South Asia took on more than eight years ago and which it renews each day as it speaks with readers who are brand owners, packaging designers, printer converters, filling and sealing plant owners and machine, technology and consumable suppliers. Fortunately for the monthly B2B magazine and its website www.packagingsouthasia.com the entire regions’ packaging industry is fast growing and rapidly absorbing new technologies. The Indian packaging industry is already larger than that of many of the leading European countries. An added bonus is the prospect of GDP growth near 7% in the current year as the economy improves its infrastructure and distribution systems for consumer products.
Packaging South Asia is a sister publication of the 37-year-old B2B monthly, Indian Printer and Publisher. The group also owns Ipp Services, Training and Research Pvt. Ltd. (Ipp Star), a company committed to ethical consultancy, industry research, training and standardization.
