Rushil Jadhav, a print engineer and a businessman, talked about his journey from being a marketing executive to a full-fledged entrepreneur. After completing his post-graduation in MBA, he created his own set-up – Image Solutions. Speaking to Packaging South Asia, he said, “The practical experience that I gained in the industry helped me realize that despite the potential that flexible packaging promised, it demanded heavy investment in terms of machinery. But I also noticed that various innovative graphic solutions were being adopted by the packaging companies to lure consumers. So, I decided it would be best to invest
in a printing unit that offered innovative solutions including spot UV, full patch UV, embossing, abrasive and reflective coating on products.”
Application of special effects such as spot UV includes a lot of conventional processes, which have limitations and are time-consuming. The screen print press offers highspeed and the requirement of consumables is less. Therefore, Jadhav installed the flat-bed screen press with a UV dryer from Grafica Flextronica and a screen making machine from APL Machinery.
Jadhav continues, “For those who believe that screen printing is only for printing visiting cards, letter heads and wedding cards should realize that screen printing is the most versatile of all printing processes. Special applications such as Crystal UV, embossing, lens effect on sheets, gloss and matt, bubble, glitter, sparkle, abrasive, Coral UV and more is being printed using this process at the unit. It also prints using special inks including coin reactive, fragrant and fluorescent inks. Thus, screen printing is the only way to add value to offset print commercial and packaging jobs.”
“Initially we had lesser number of jobs but with better quality and service, we have created some strong business relationships. Presently the production capacity is more than 10,000 sheets a day. Image Solutions currently offers services to the carton converting industry, non-woven fabric companies, publication houses and many more,” adds Jadhav.
Image Solutions started out with the vision of becoming a one-stop print solution,extending services from the carton sector toot her forms of packaging. “Today many converters have approached Image Solutions. We will install another screen printing press and lamination machine in the near future,” concludes Jadhav.
