SwissDeCode launches A2 Inside label authenticating milk products

A Swiss food testing company SwissDeCode has launched the A2 INSIDE Label, which is intended to help end user to identify the efforts of dairy producers in guaranteeing authentic A2 milk products. The label will be used by companies who analyze their herds and milk batches with the rapid DNA tests from the company. Joana Gomes, marketing manager at SwissDeCode, says milk is considered one of the most adulterated products globally and there is a need to address consumer concerns about fraudulent products. “Some examples of adulteration include dilution with water or vegetable fats, the addition of chemical substances, or blending in milk from other species. This is done mostly for economic gain, but is deceiving and potentially harmful to consumers.” “Consumer trust has always been crucial to legitimate food businesses. However, many companies, and consequently consumer trust, are negatively affected by the inefficiency of current testing methods. SwissDeCode improves the testing and certification processes and helps companies promote this to consumers,” she added. SwissDeCode’s solution is that a consumer can scan a QR code on…

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